Associate Director, Integrated Strategy

Recognized as Social Media/Influencer Agency of the Year, and as the annual partner for Forbes Top Creators List, Influential sits at the center of culture and the creator economy.

Through our platform Captiv8, the industry’s #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in.

At Influential, you’ll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You’ll build, grow, and make an impact alongside top talent, leading brands, and the world’s most influential creators.

Ready to join us?

Overview

The Associate Director, Integrated Strategy serves as the architect of integrated creator strategy for select Brand Client(s). Internally, the Associate Director will collaborate with the SVP and VP, Integrated Strategy, and their Divisional Lead on building out brand-level integrated influencer strategies. Externally, the Associate Director will be a trusted strategic advisor for the Client Brand Lead(s), building relationships and driving value for Paid Creator and the larger Advocacy & Influence (A&I) ecosystem.

This role brings together overall brand vision, creator and campaign management, creative, data and reporting. The ideal candidate understands how to orchestrate creator/influencer marketing functions to achieve strategic and operational excellence. By tapping into a mix of deep platform and creator expertise and strong relationship management, you’ll lead strategic planning, manage day-to-day execution with your team, and ensure every initiative ties back to measurable business goals and outcomes.

Responsibilities

• Serve as a point of contact for the Brand Client(s) across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Partner with Brand Client Lead(s), their teams, and key stakeholders to influence strategic direction, and lead strategic A&I planning and client briefs alongside Creator Management & Relations, Creative, and Data & Reporting on the Onefluential side.
• Oversee multiple campaigns and workstreams, ensuring excellence, innovation, and cross-functional collaboration.
• Translate brand priorities into actionable, data-backed creator-first strategies that drive awareness, engagement, and conversion.
• Develop and guide creator strategy including creator mix, platform approach, content direction, and best practices.
• Translate and own reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Maintain competitive and cultural knowledge and insights to fuel brand strategies and recommendations
• 7-10+ years of experience in influencer/creator marketing, social strategy and/or digital strategy.
• Minimum of 2 years of direct-management experience.
• Deep understanding of creator/influencer ecosystems, social platforms (TikTok, Meta, YouTube), and emerging trends.
• Hands-on experience with platforms as it relates to:

• Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
• Social Media Management/Listening (Sprinklr, Sprout, Talkwalker, Buffer, etc.)
• Analytics & Insights (Power BI, Tableau, Infegy, Comscore/ Shareablee, Demographics Pro, etc.)

• Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
• Exceptional relationship management skills, trusted by clients, respected by creators, and collaborative with peers.
• Strong organizational, analytical, and communication skills with the ability to manage multiple fast-moving workstreams.
• Passion for beauty and culture, and the creators who move them both forward.
• A desire to flex your current skillset, and an innate curiosity to learn new skills and disciplines on the job.

You’re an Ideal Fit if

• You have Influencer/Creator Marketing experience and are adept at bringing Creative and Data together in innovative ways.
• You want to shape how the world’s most iconic and leading beauty brands connect with culture and consumers through integrated creator marketing.
• You’re energized by fast-moving brands and thrive in the space between creative and data. You’re equal parts relationship-builder and strategist, just as comfortable in a brainstorm as in a budget review.
• You love that no two days are the same, you want to lead conversations with brand engagement leads, work directly with creators shaping culture, and partner with data and analytics teams to transform numbers into narratives.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $100,000.00 - USD $125,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.