Executive Vice President, Growth Architect

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

This EVP, Growth Architect on our newly won PepsiCo account is a future-defining leadership role responsible for orchestrating enterprise planning, fueling innovation, and ensuring our media vision is both bold and built for action.

This isn’t a role for the purely theoretical. We’re looking for someone who thinks like a Chief Strategy Officer, moves like a Chief Innovation Officer, and delivers like a Chief Transformation Officer. Someone who is as comfortable unlocking white space and shaping enterprise-wide POVs as they are in translating ideas into roadmaps, frameworks, and measurable outcomes.

The ideal candidate connects aspiration to application—balancing future-forward thinking with a clear understanding of how to activate change in a real business, with real deliverables, under real pressure.

Responsibilities

Enterprise Planning & Orchestration

• Lead the shift into a unified enterprise strategy across PepsiCo brand and portfolio strategy
• Architect seasonal planning cadences and swim lanes that increase agility, optimize timing, and tie media to tangible business value
• Build enterprise-wide playbooks that align cross-functional teams around growth priorities and planning standardization.

Strategic Growth & Innovation Activation

• Identify white space and market shifts early—shaping jump-ball opportunities, emerging audience plays, and portfolio-wide innovation pilots
• Serve as the thought leader and provocateur for what’s next—bringing a strategic lens to emerging tech, new partners, and evolving audience behaviors
• Translate signal into strategy: build momentum through quarterly strategies that stay 1+ quarter ahead of business needs to help solve for business challenges and identify growth opportunities

Data-Informed Decisioning & Measurement Leadership

• Champion a measurement ecosystem that moves beyond reporting, fueling next-best dollar decisioning and insight-driven learning loops
• Evolve tools like Growth Levers and Money-ball into frameworks that power real-time business guidance
• Lead alignment on enterprise learning agendas and ensure shared access to actionable, comparative insights across all LoBs

Executive Leadership & Strategic Integration

Act as the integrator across strategy, investment, analytics, content, and operations - sequencing efforts, removing friction, and ensuring enterprise cohesion

Partner directly with the PepsiCo senior leadership to align planning strategy with brand priorities and long-term business outcomes

Mindset & Ethos

• Visionary yet Grounded – You think beyond the brief, but always bring ideas back to practical business impact
• Architect of the Unknown – You bring clarity to ambiguity and structure to innovation
• Inspiring in Uncertainty – You guide teams through change with empathy, energy, and adaptability
• Owner Mentality – You don’t just recommend; you commit, deliver, and raise the bar

Success Measures

• Planning frameworks adopted enterprise-wide with measurable efficiency and alignment gains
• Innovation pilots activated and scaled with clear links to business performance and media ROI
• Enterprise measurement strategy coordinated across lines of business, influencing decisions and investment
• Increased momentum, visibility, and internal credibility as PepsiCo's media engine
• High team engagement, retention, and cross-functional collaboration

Why This Role Matters

As EVP, Growth Architect you will lead the enterprise into what’s next: with clarity, creativity, and commitment to the business. You’ll be the force that makes vision real, transformation possible, and innovation tangible. The future doesn’t wait—and neither do we.

15+ years in enterprise strategy, media innovation, brand planning, or transformation leadership

Fluent in connecting business ambition to activation across media, audience, data, and measuremen

Executive-level communicator, facilitator, and cross-functional collaborator

Experienced leading in matrixed, ambiguous, high-stakes environments

Proven track record in evolving complex organizations toward future-forward models and behaviors

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $260,000.00 - USD $300,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/4/2027.