Manager- Strategy

We are the ROI agency, a position we have proudly held true to since 2005. Over the years, we have evolved our definition of ROI, as it has changed with the ever-complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media. Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth.

Top-line growth for our clients’ businesses, growth for our people and growth for our culture. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients. Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content, and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes. It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients. It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start-ups.

We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward thinking and accountable to our clients.

Overview

About the Role

We are looking for a strategy and analytics professional who can combine audience understanding, category intelligence, media strategy, and measurement to solve business problems for leading clients across categories.

The ideal candidate should be equally comfortable analyzing consumer and media data, conducting category and competitive deep dives, building audience-led growth strategies, and translating analytics outputs into actionable business recommendations. This role will also play a key part in supporting our growing Marketing Effectiveness and MMM practice.

Key Responsibilities

• Lead audience profiling and segmentation projects using GWI, TGI, YouGov, platform data, and other syndicated sources.
• Develop audience, category, and competitive deep dives that uncover growth opportunities and strategic implications for brands.
• Translate consumer, market, and media insights into actionable recommendations for planning and business growth.
• Support MMM, ROI, attribution, and marketing effectiveness projects by interpreting analytical outputs and deriving clear business recommendations.
• Build compelling, insight-led narratives and executive-ready presentations for clients and senior stakeholders.
• Partner with strategy, planning, data, and analytics teams to solve complex marketing and business challenges.
• Contribute to the development of audience frameworks, measurement approaches, and thought leadership for the practice.

Skills & Experience

• 3-5 years of experience in Strategy, Consumer Insights, Media Planning, Marketing Analytics, Measurement, or related consulting roles.
• Strong expertise in audience profiling and consumer research using tools such as GWI, TGI, YouGov, Comscore, and similar platforms.
• Solid understanding of media measurement, attribution, MMM, ROI analysis, and marketing effectiveness frameworks.
• Ability to conduct category, competition, and consumer deep dives and synthesize findings into strategic recommendations.
• Strong analytical and problem-solving skills with the ability to work across multiple data sources.
• Advanced storytelling and presentation skills, with the ability to simplify complex analyses for senior stakeholders.
• Proficiency in Excel and data visualization tools such as Power BI or Tableau is preferred.

Ideal Candidate

A naturally curious strategist who can move seamlessly between consumer understanding, media strategy, and analytics, and who enjoys turning data into business actions and growth opportunities.

What Success Looks Like

• Independently leads audience and category deep dives.
• Successfully translates MMM and analytics outputs into clear client recommendations.
• Elevates the quality of strategic thinking, storytelling, and measurement across the team.