Publicis Groupe Media/Entertainment

Strategy Director

London, United Kingdom In person Full-time

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

Overview

About the role....

At Publicis One, we're proud to partner with LEGO, a brand that inspires creativity, imagination and play for millions of children and families around the world. We're looking for a strategic leader to help drive the next chapter of LEGO's global media transformation.

This is a role for someone who thrives on complexity, loves connecting people and ideas, and can confidently turn insight, data and ambition into powerful global strategies that deliver real business impact.

You'll sit at the centre of a highly collaborative global network, partnering with senior LEGO stakeholders, regional teams, local markets and specialist agency experts to shape how one of the world's most loved brands connects with audiences across paid, owned and earned channels.

Responsibilities

About the work....

As Global Strategy Director, you'll be a trusted advisor to senior client stakeholders, bringing informed thinking, fresh perspectives and strategic leadership across key global initiatives.

You'll

  • Act as the primary strategic partner for senior LEGO stakeholders, providing expert consultancy and guidance
  • Develop and lead annual global media and communications strategies grounded in insight, data and audience understanding
  • Connect priorities across LEGO Global Marketing and OLA (Our LEGO Agency) to ensure seamless and effective delivery
  • Translate global strategic direction into actionable frameworks that empower regional and local teams
  • Collaborate closely with investment, audience and insights, offline and digital specialists to deliver integrated solutions
  • Drive the development of global media playbooks, planning frameworks and strategic toolkits used across markets
  • Create compelling audience, research and insight-led outputs that inform business and marketing decisions
  • Champion innovation, challenge conventional thinking and help drive the transformation agenda LEGO is pursuing
  • Contribute to the growth of the wider Publicis One LEGO team by sharing expertise, building culture and supporting cross-functional collaboration
  • What you need to succeed....
  • You'll bring a blend of strategic thinking, client leadership and commercial awareness, alongside a genuine passion for understanding people and brands.

We're particularly interested in people who

Have significant experience within a media agency environment, ideally in a global or regional strategic role

Are confident building relationships and influencing senior stakeholders

Can bring together data, research and insight to tell compelling stories and create clear strategic narratives

Enjoy working collaboratively and know how to bring diverse teams together around a common goal

Are comfortable navigating ambiguity and creating clarity where none exists

Have a proactive, self-starting mindset and enjoy taking ownership of complex projects

Can simplify complex ideas and present them in a clear, engaging and persuasive way

Thrive in fast-paced environments and can successfully balance multiple priorities

Are naturally curious, analytical and willing to challenge assumptions to unlock better outcomes

Strong strategic planning and communications expertise

Excellent analytical and problem-solving capabilities

Experience translating complex datasets into actionable business recommendations

Deep understanding of media strategy across both traditional and digital channels

Outstanding stakeholder management and influencing skills

Exceptional organisational and project management abilities

Advanced PowerPoint and Excel skills

Nice to have, but not essential....

Experience working within categories such as family marketing, entertainment, gaming, retail or consumer brands would be beneficial, as would an understanding of LEGO's business and audience ecosystem.

What's most important is your ability to think strategically, inspire confidence and help drive meaningful change.

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

Job description provided by Publicis Groupe.
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