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Publicis Groupe Media/Entertainment

Associate - Commerce

Gurugram, India +1 In person Full-time

Overview

Job Description: Associate - E-commerce

Location: Mumbai / Gurugram

About Publicis Media, a part of Publicis Groupe, is a full-service media agency delivering integrated digital and media solutions across industries. We help brands drive visibility, engagement, and business growth through data-driven strategies and innovative media solutions.

Key Responsibilities

  • Plan, execute, and optimize e-commerce campaigns across platforms such as Amazon, Flipkart, and quick-commerce platforms like Blinkit and Zepto.
  • Manage sponsored ads, product listings, keyword targeting, bidding, and campaign budgets.
  • Monitor campaign performance and key metrics, including ROAS, ACOS, sales, conversions, CTR, and CPC.
  • Analyze campaign data and prepare performance reports, dashboards, and review presentations.
  • Identify opportunities to improve product visibility, search rankings, sales, and return on advertising spend.
  • Conduct keyword research, competitor analysis, and market research to support campaign planning.
  • Coordinate with internal teams and clients to ensure smooth campaign execution and timely delivery.
  • Recommend optimization strategies based on campaign performance and business objectives.
  • Stay updated on e-commerce trends, platform updates, and emerging quick commerce opportunities.

Skills / Competencies / Experience

  • 1–3 years of experience in e-commerce marketing, marketplace advertising, or performance marketing.
  • Hands-on exposure to Amazon Ads and/or Flipkart Ads is preferred.
  • Understanding of quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart is an advantage.
  • Knowledge of campaign metrics such as ROAS, ACOS, CPC, CTR, conversion rate, and sales performance.
  • Proficiency in MS Excel, data analysis, and preparation of performance reports.
  • Strong analytical, problem-solving, and communication skills.
  • Ability to manage multiple campaigns, meet deadlines, and work collaboratively with cross-functional teams.

Preferred Qualification: Graduate in Marketing, Business Administration, or a related field.

Job description provided by Publicis Groupe.
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