Senior Planner, Content

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Sr. Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to the Supervisor. Role will activate content and digital strategic plan development and all aspects of implementation.

Responsibilities

Help in planning, implementing and executing integrated campaigns across content and digital

Support Supervisor in presenting media recommendations and campaign results to clients

Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance

Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant

Draft consideration sets and RFP

Evaluate vendors proposal and provide feedback to ensure best value for clients

Build media plan and recommendation with the help of the AD

Ensure campaigns set up is executed in time and with no errors (Prisma, Trafficking) – QA pre and post launch

Review IMO and build insights to outline performance and optimizations

Manage billing process, supporting the assistant negotiator/planner

Manage buys, makegoods and added value negotiations with the AD

Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.

Provide accountability for seamless executions

Craft POVs to assess media opportunities and innovation prospects based on clients objectives

Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB

Coordinate and schedule L&L for teams

Train Assistant Planners/Planners in process, best practices, media planning, billing, reporting, trafficking, analytics, and tools associated to Content and Digital needs.

1.5+ years of experience in media planning/strategy/digital investment/content marketing/content experience

Agency experience highly preferred

Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution,

Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)

Travel when needed for client shoots and meetings.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.

For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/13/2026.