GEO Manager

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

Overview

We’re hiring a GEO Account Manager to join Performics at Publicis Media UK and help brands navigate the rapidly evolving world of AI-powered discovery.

You’ll explore how brands appear across AI-generated answers and turn emerging signals into meaningful, practical recommendations. Working alongside experienced specialists, you’ll have the opportunity to shape new approaches to Generative Engine Optimisation (GEO) as this capability develops. This is an opportunity to combine analytical thinking, client partnership and curiosity in an emerging area of performance marketing.

Responsibilities

Analyse brand visibility across AI search and LLM experiences, exploring prompts, citations, sources, competitor presence and answer quality.

Turn complex GEO findings into clear insights and practical recommendations that clients can confidently act on.

Build collaborative client relationships, helping stakeholders understand both the opportunities and limitations of GEO.

Create concise, engaging PowerPoint presentations that bring data to life and clearly communicate the insight, impact and recommended next step.

Develop prioritised GEO roadmaps and test-and-learn plans, working with content, digital PR, analytics and specialist teams to put ideas into action.

Establish meaningful baselines and monitor indicators including brand visibility, mentions, citations and answer quality while clearly communicating data limitations.

Own day-to-day projects and continue exploring new platforms, prompts and techniques, sharing what you learn to help strengthen the team's GEO approach.

Practical experience with GEO, AI visibility research or closely related AI search work.

Experience using tools such as Profound, Peec AI, Semrush AI visibility products, or equivalent platforms, with the ability to interpret brand, prompt and citation-level findings.

Clear, collaborative communication skills and confidence explaining complex findings to non-specialist audiences.

Strong PowerPoint and storytelling skills, with the ability to turn research and data into simple, visually clear narratives.

Sound analytical judgement, including the ability to identify patterns, develop hypotheses and make practical recommendations without overstating emerging GEO metrics.

A curious and adaptable approach, with the confidence to explore unfamiliar problems, test new ideas and learn as the GEO landscape develops.Experience working across multiple stakeholders or workstreams; agency or multi-client consultancy experience would be useful but isn't essential.

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Starcom, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.