Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.
Overview
Are you eager to thrive in an exciting, multi-faceted role where focus on people, creativity, development and business lies at the core? Do you want to work in an inclusive organization based on values of kindness, curiosity, courage and collaboration? In that case, we could be a good match for you.
In the role of OOH & Print Specialist, you will act as a expert within your field consistently building holistic OOH & Print campaigns. You will be responsible for creating media strategies, negotiations, planning, buying, optimization, analysis, and campaign management across all OOH & Print platforms (Both digital & traditional etc.).
Within the Ooh & Print team, our ambition is to offer market-leading strategies and executions through the most innovative and effective OOH & Print campaigns. We focus on quality and creativity, challenging and driving development for our clients, colleagues, and partners. We are a diverse team working towards a common goal: to create the best holistic OOH & Print campaigns & activations possible, both programmatic & traditional, for all our clients.
To thrive in this role, we believe you are curious, daring, engaged, and responsible. You value collaboration and have a collective mindset, able to identify opportunities and solutions. You have a strong interest in technology and marketing on digital platforms and enjoy working both strategically and operationally in a fast-paced environment.
Responsibilities
- Develop and implement tactical plans for your assigned media channel to meet client objectives.
- Execute day-to-day tactics, including campaign set-up, targeting, and budgeting.
- Ensure accurate and timely set-up of campaigns within your channel, adhering to best practices.
- Continuously monitor and optimize campaigns to improve performance and achieve KPIs.
- Analyze campaign data, generate insights, and prepare performance reports for internal review and client presentations.
- Work closely with other media specialists and client managers to ensure cohesive and integrated campaign execution.
- Actively participate in client meetings to provide channel-specific insights and updates, supporting senior team members.
- Bachelor’s degree in Business, Marketing, or other relevant post-secondary education.
- Minimum 1-3+ years of work experience in a relevant field.
- Verbal and written proficiency in English and Swedish.
- Proficiency in the Microsoft Office Suite.
- Strong analytical skills with the ability to generate actionable insights.
- Meticulous attention to detail to ensure accuracy in campaign set-up and reporting.
- Effective communication skills for internal collaboration and client support.
- Ability to manage multiple tasks and projects simultaneously within deadlines.
- Experience and knowledge of buying and measurement platforms relevant to programmatic OOH is meritorious.
- Knowledge in Google Marketing Platforms, Marathon & Orvesto is a plus.
- In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:
Career Opportunities
- Local and Global opportunities through the Power Of One.
- Personal and Professional Learning
- Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.
- Flexible Ways of Working
- We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.
Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.
Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.
Benefits
We look forward to your application!
Job description provided by Publicis Groupe.
View the original posting