Dr. Barbara Sturm, Senior Copy Manager

Who we are

Puig is a home of Love Brands within a family company that furthers wellness, confidence and self-expression while leaving a better world. For more than a century, our entrepreneurial spirit and passion for creativity have made us a challenger in the premium beauty industry.

With 17 Love Brands across Fragrance and Fashion, Makeup and Skincare, we create stories that connect with people’s emotions and are powered by a global team of over 13,000 passionate professionals. With products sold in more than 150 countries and €5,042 million in net revenue in 2025, and guided by strong values and sustainability commitments, Puig continues to grow as a Home of Creativity: an open-minded space where Creators Of All Kinds are empowered to thrive, innovate and express who they are.

The Opportunity

The Senior Copy Manager will set the global copy strategy and verbal identity for Dr. Barbara Sturm, ensuring that every expression of the brand is distinctive, consistent and grounded in its authority in science, skin health and innovation. The role leads the Copy function across brand, product, campaign and consumer communications, translating business and brand priorities into clear messaging that can travel effectively across channels and markets.

Reporting to the Global Marketing Director, you will act as the senior authority on brand language and narrative. You will partner closely with the Founder, Global Marketing and teams across Product Development, Legal, PR & Communications, Creative, Digital, CRM, Retail, Spa, Privé, Social, Paid Media, Education and Commercial. You will lead and develop the Copy team and external partners, establish the standards and operating model for the function, and ensure that copy supports both long-term brand equity and commercial performance.

This is a strategic leadership role with global scope. It requires the judgement to define direction, influence senior stakeholders and make clear editorial decisions, while remaining close to the highest-priority brand, founder and launch projects.

What you'll get to do

Copy Strategy & Verbal Identity

• Define & own the global copy strategy, verbal identity & messaging architecture, aligned with brand strategy.
• Establish how the brand speaks across corporate, founder, science, product, campaign, retail, spa & consumer contexts, with clear principles for tone, vocabulary & narrative.
• Translate brand positioning into global guidelines & toolkits for consistent, high-quality execution across channels & markets.
• Set the long-term editorial agenda, identifying stories, proof points & language that strengthen brand desirability, authority & relevance.
• Act as senior brand guardian for language, tone, hierarchy, accuracy & market adaptation.

Global Campaign & Content

• Lead narrative development & messaging for global campaigns, product launches, seasonal moments & strategic initiatives.
• Own global master copy across paid, owned & earned touchpoints, including digital ecommerce, CRM, social, retail, spa, education, packaging & communications.
• Partner with Creative & Marketing from briefing to delivery, ensuring verbal & visual ideas work as one & meet consumer & commercial objectives.
• Guide markets in adapting global copy for local relevance while protecting the central brand idea, scientific meaning & tone of voice.
• Lead editorial direction for sensitive or high-profile work, including founder communications, major campaigns & priority launches.

Scientific Product & Claims

• Create a product & science storytelling framework that makes complex information clear, compelling & faithful to the evidence.
• Partner with Product Development, R&D, Legal & claims stakeholders to establish substantiated, competitive & globally usable clinical data & product language.
• Develop global copy handbooks & messaging toolkits for new products, ensuring approved copy meets go-to-market timelines.
• Maintain version control & governance for product names, claims, benefit language & mandatory wording across consumer touchpoints.

Function Leadership & Operating Model

• Lead, develop & inspire the Copy team, setting clear vision, accountabilities & standards.
• Build capability & structure for brand growth, including resource planning, project ownership & role development.
• Own priorities & workflow, balancing strategic programmes, launches & business-as-usual demand.
• Manage translations (in-house German translator), agencies, freelance writers & specialist partners, ensuring quality & value.
• Establish effective briefing, review & approval processes to improve quality, reduce feedback rounds & protect timelines.

Global Governance & Partnership

• Build strong relationships with senior global & regional stakeholders, ensuring copy is a strategic part of brand planning.
• Set clear decision rights for copy & chair senior reviews across Brand, Creative, PR & Communications, Legal & Commercial.
• Equip regional & local teams with training, tools & guidance, holding markets & external partners accountable for quality.
• Anticipate reputational, regulatory & consistency risks & escalate issues with sound judgement.

Performance & Continuous Improvement

• Define measures for Copy effectiveness, including quality, consistency, delivery performance & impact of priority messaging.
• Use consumer insight, channel performance, market data, competitor analysis, trends & stakeholder feedback to improve messaging & editorial standards.
• Report priorities, risks, resource needs & functional performance to the Global Marketing Director & senior stakeholders.
• We'd love to meet you if you have
• Extensive senior copy, editorial or brand language experience within a global luxury, beauty, skincare, wellness or similarly high-consideration consumer brand.
• A passion for beauty and editorial within the luxury landscape.
• A proven record of defining copy strategy and verbal identity at brand level, beyond managing individual projects or channels.
• Experience leading and developing an in-house team, including external translators and managing agencies, freelancers and specialist partners.
• Strong knowledge of global campaign development, product launches and omnichannel content, with the ability to connect brand-building work to commercial priorities.
• The ability to turn complex scientific, technical or product information into clear and persuasive consumer language without overstating the evidence.
• Experience working closely with Legal, Product Development and claims stakeholders in a regulated or evidence-led category.
• Exceptional editorial judgement and the confidence to give decisive direction, challenge constructively and protect standards under pressure.
• The credibility to advise founders and senior leaders, align varied stakeholders and build commitment to a clear creative and strategic point of view.
• A strong understanding of how language must flex across markets, cultures and channels while retaining a coherent global voice.
• Commercial awareness, strong prioritisation skills and experience managing resources and timelines against business needs.
• A portfolio that demonstrates strategic thinking as well as outstanding long- and short-form copy across brand, campaign, product and digital work.
• Excellent written and verbal English. Additional language capability is valuable but not essential.
• We welcome Creators Of All Kinds. If you are unsure of meeting all the requirements but trust you have the transferable skills to excel in this role, complete the application and our teams will get in touch if you are selected for an interview.

What you'll love about us

• An entrepreneurial, creative and welcoming work culture
• A range of learning and development opportunities
• An international company with plenty of opportunities to grow
• A competitive compensation & benefits package