Marketing Manager

Responsibilities

Artificial Intelligence; Advanced Technology; The very best in patient care. With decades of expertise, RadNet is Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of RadNet’s success is its people with the commitment to a better healthcare experience. When you join RadNet as our Marketing Manager, you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders- patients, providers, payors, and regulators achieve the best clinical outcomes.

JOB SUMMARY

The Marketing Manager will be responsible for managing the creation and publication of materials for marketing initiatives for east coast medical imaging centers. The Marketing Manager will be responsible for developing a comprehensive suite of marketing collateral and ensuring a captivating online presence for the company.

You will

• Works with sales directors and upper management to develop, design, execute and manage expenditures for marketing initiatives, both print and online.
• Assist with implementing company’s digital media strategy, including online campaigns to engage consumers, maximize followers on social media platforms and further brand awareness of the company.
• Develops marketing collateral to promote services and equipment, including flyers, brochures, case studies and medical reference guides.
• Helps with managing company websites (Drupal and WordPress) and social media pages.
• Performs independent research and gathers information for marketing materials.
• Plans and executes open houses and other marketing events. May require light travel.
• Works closely with design and advertising agencies.
• Updates job knowledge by participating in educational opportunities and staying abreast of the latest trends in healthcare marketing, as well as advances in digital media technology.

If You Are

• Extensive knowledge and understanding of advertising, marketing and branding principles.
• Superior writing, editing and proofreading skills.
• Experience in, and a strong understanding of, digital consumer marketing, search engine optimization and social media strategies.
• Ability to analyze online activities and make recommendations to improve the effectiveness of digital media campaigns and website content enhancements.
• Proficient in Microsoft Office (including Outlook, PowerPoint, Word, Excel and Publisher) and experience working with content management systems.
• Strong project management skills (planning and execution) with demonstrated ability to multi-task and set priorities within tight timelines.
• Detail-oriented with the ability to handle moderately complex assignments under minimal supervision.
• BA/BS degree in Marketing, Communications, Journalism, Advertising or related discipline.
• 3+ years’ experience in healthcare marketing or similar consumer-based digital marketing.
• Understanding of how to use online platforms to improve the effectiveness of digital media campaigns.

Ideal Candidate will possess

• Attends regular corporate meetings as requested.
• Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, patients, visitors, and vendors.
• Demonstrates initiative, personal awareness, professionalism and integrity, and exercise confidentiality in all areas of performance.
• Follows all local, state and federal laws concerning employment to include but not limited to: I-9, Harassment, EEOC, Civil rights and ADA.
• Follows OSHA regulations, RadNet and site protocols, policies and procedures.
• Follows HIPAA, compliance, privacy, safety and confidentiality standards at all times.
• Pay Range: $70,000 per year