Local Area Marketing Specialist

About the role -

• Your mission is to empower our 1000+ broker businesses to implement marketing programs in their local marketplaces, generate more leads and build their pipeline.
• You will spearhead our broker-facing enablement strategy, designing and deploying AI-driven playbooks, tools and programs so that local broker businesses are empowered to implement their own local area marketing plans.
• This role is only available to candidates based Sydney or Brisbane.

Duties and Responsibilities -

• Architect the strategic LAM framework for 500+ businesses, prioritising AI-enabled playbooks that drive acquisition and retention at scale.
• Design and implement AI-assisted workflows that automate routine marketing requests, ensuring the network operates with maximum speed and minimum friction.
• Develop self-service marketing toolkits to provide brokers with high-quality, brand-compliant content on demand.
• Lead the adoption of marketing initiatives through interactive workshops, small group sessions, and online webinars.
• Drive brand activation, collaborative in-community marketing efforts and brand compliance for Loan Market, postcode by postcode, ensuring a Loan Market brand presence in every suburb we operate.
• Present at state events (Elevate, broker retreats, PD Days etc) to educate brokers on how to find and keep clients.
• Collaborate with Ray White to implement a digital lead toolkit and help brokers find ways to farm more referral leads out of their local Ray White offices.

KPIs -

• Platform adoption & enablement: Percentage of the network actively utilising the local area marketing toolkit and AI tools.
• Leads: growth in the number of broker business self-generated leads.
• Localised Net Promoter Score (NPS): Network/broker customer satisfaction score
• Skill and experience required -
• Local area marketing experience: 5+ years of experience executing strategic, data-backed marketing plans that drive local growth, ideally within the finance or broking industry.
• Business acumen: A proven ability to connect marketing models to budget requirements and leverage channel insights to drive sustainable growth.
• AI-first mindset: You don’t just use AI; you build, prompt, and train workflows that make marketing execution simple, rapid, and effective for non-technical users.
• Change management: Strong capability in transforming marketing operations, with a focus on empowering teams to excel.
• Relational influence: Exceptional communication skills with a proven ability to collaborate across all levels - from local brokers to senior stakeholders.
• Coaching & education: Passionate about helping small business owners; you are comfortable presenting at large events and engaging directly with brokers to drive adoption of new initiatives.
• Qualifications: Marketing degree or equivalent