Director, Marketing Strategy

The Director, Marketing Strategy leads audience, product, channel, and campaign strategy across Citadel’s consumer, business, workplace banking, and wealth growth priorities, translating business goals into integrated marketing plans that drive acquisition, activation, engagement, and retention. Reporting to the VP, Marketing Strategy, this role builds the quarterly and annual strategies and campaign briefs that guide Citadel’s Campaign Managers, and works closely with Product, Business Banking, Wealth, Workplace Banking, Digital, and Retail to make sure marketing plans reflect real business priorities and member needs.