Social Media & Content Coordinator

Key Responsibilities

Social Media Ownership

• Own enterprise social media channels across all brands and initiatives as the single point of accountability
• Maintain social strategy, publishing calendars, and platform-specific approaches
• Schedule and publish content; monitor engagement and manage community interactions
• Establish and manage social media governance — content review, approvals, and brand consistency across channels
• Track social performance and provide reporting, insights, and recommendations

Content Creation (social-first)

• Create and capture engaging, platform-native content — short-form video, reels, photography, and behind-the-scenes
• Write social captions, digital copy, and supporting messaging across multiple brands
• Identify and capture meaningful stories, projects, and moments across the organization
• Stay current on social trends, formats, and best practices
• Coordinate with the Content & Multimedia Manager, who owns higher-production video, brand films, and training content; this role focuses on quick-turn, social-first capture rather than long-form production

Campaign & Cross-Team Support

• Support paid social execution in coordination with the Director of Marketing and our third-party paid partner; partner with the Director of Marketing on email and analytics
• Contribute content and ideas to campaigns, events, internal communications, and culture initiatives
• Scope Boundaries for Social Media & Content Coordinator

To keep lanes clear across the team

• Higher-production video, brand films, and training content — owned by the Content & Multimedia Manager
• Email and analytics — and paid media strategy — owned and set by the Director of Marketing
• This role owns organic social and social-first content end to end

How We Work

We're building an AI-enabled marketing team. Using tools like Claude and ChatGPT is a normal, expected part of how we work here — for drafting, research, analysis, and iteration — and we provide the access, and latitude to use them well and responsibly within company guidelines. Using these tools is not something to hide; it's how we move faster and do better work. We intend to be an industry leader, and enabling our people with the best tools is part of that.

Bachelor's degree in Marketing, Communications, Digital Media, or related field

3-5+ years of experience in social media management and content creation

Experience managing social media platforms for brands or organizations

Strong writing and communication skills

Hands-on experience capturing and editing photo and video content

Familiarity with social media scheduling and analytics tools

Strong organizational skills and the ability to manage multiple brands and deadlines in a fast-paced environment

Comfortable using AI tools such as Claude and ChatGPT in a professional setting — for drafting, ideation, and content iteration — with the judgment to keep brand voice, accuracy, and approvals intact

Preferred Qualifications

• Experience creating content for both B2B and B2C audiences
• Experience with short-form video and reels creation
• Experience working across multiple brands or business units
• Familiarity with paid social advertising platforms

About Kacmarcik Enterprises

Kacmarcik Enterprises is a family-owned organization based in Grafton, Wisconsin, with a diverse portfolio of businesses focused on manufacturing, community impact, and human performance. Our companies share a commitment to innovation, operational excellence, and creating opportunities for people and communities to thrive.