Marketing Coordinator

The Marketing Coordinator implements marketing content and maintains accurate information across digital customer touchpoints. This position coordinates new store setup across marketing and ordering platforms, manages menus, SEO/local listings, and supports the marketing team's promotions, partnerships, and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Responsibilities

• Execute content management plans across marketing channels and digital media platforms, and support the Marketing Specialist in content management strategy.
• Implement the promotional calendar and ensure correct advertising placement from internal and external stakeholders.
• Assist marketing team members in the creation and deployment of assets.
• Pull member communications reporting to support communications strategy and deliverability efforts.
• Manage and verify all store listings across search channels, the website, ordering interfaces, and the app.
• Lead search engine optimization (SEO) and local listings to improve search engine results page (SERP) rankings.
• Coordinate and execute new store setup, including digital signage and in-store audio in collaboration with IT.
• Onboard new stores to marketing and ordering platforms, test and troubleshoot.
• Set up new stores for first-party mobile ordering and third-party delivery through Olo, DoorDash, and Uber Eats.
• Update kiosk and mobile ordering menu management, including menu information, promotions, and digital assets.
• Support new menu item rollouts and promotions by updating kiosk and mobile ordering menus and assets.
• Coordinate technical support of ordering and delivery platform issues.
• Track and maintain gift card and PumpPal card inventory.
• Support the Marketing Specialist in coordinating the Georgia Southern partnership, promotional events, sports sponsorship opportunities, and activations.
• Assist with charitable giving events, including the annual Fueling the Community Golf Tournament, under the Marketing Specialist’s coordination.

Knowledge, Skills, and Abilities

• Good communication and interpersonal skills
• Critical thinking and problem-solving skills
• Strong organizational and project coordination skills
• Ability to manage multiple deadlines and priorities
• Earn the trust of others through open, honest communication
• Demonstrate flexible and efficient time management and ability to work independently
• Customarily exercise discretion and independent judgment
• Self-motivated with a ready-to-learn attitude

EDUCATION AND REQUIREMENTS

Required

Proficiency with Microsoft Office, particularly Excel

Preferred

• Bachelor's degree in Marketing, Communications, Business, or related field
• Canva, Illustrator, Photoshop skills preferred
• WordPress or website design skills preferred

Experience with marketing technology platforms

Experience with restaurant, retail, or multi-location businesses

PHYSICAL REQUIREMENTS

Prolonged periods of sitting/standing at a desk and working on a computer

Must be able to lift up to 15 pounds at times