Regional Marketing Specialist

Polsinelli does not accept unsolicited resumes from search firms or agencies. Please, no phone calls or emails.

At Polsinelli, What a Law Firm Should Be is not just our tagline, it is what we live every day. We strive to create a dynamic environment where our team members are encouraged to bring their whole selves, creativity and professional passions into the workplace so that they can thrive.

Polsinelli is seeking a strategic, collaborative and results-oriented Regional Marketing Specialist to support our Dallas, Houston, and Fort Worth offices. The successful candidate will work with the Director of Regional Marketing and Office Managing Partners (OMPs) to develop and execute local marketing plans that align with firmwide and practice-specific objectives. This individual will serve as the primary regional marketing resource for the Texas offices, strengthening client relationships, and enhancing the firm’s visibility throughout the region. The ideal candidate will be based in our Dallas office.

CORE RESPONSIBILITIES

Serve as the primary regional marketing contact for the Dallas, Houston, and Fort Worth offices, partnering with Office Managing Partners and the Director of Regional Marketing to develop and execute local marketing plans that support OMP-C priorities and align with firmwide and practice-specific objectives.

Develop and maintain an understanding of key practices, industries, clients, prospective clients, and the competitive landscape in each market. Monitor business activity, emerging industries, investment trends, and economic development to identify opportunities for business development and client engagement.

Manage office marketing budgets in partnership with Office Managing Partners and the Director of Regional Marketing, ensuring expenditures align with local marketing priorities.

Attend shareholder and committee meetings, as appropriate, to provide marketing updates, identify opportunities, and support office initiatives.

Collaborate regularly with Department Marketing Managers to understand practice priorities, identify regional opportunities, and align regional marketing efforts with broader business development objectives.

Identify and recommend thought leadership, speaking engagements, and leadership opportunities within professional and industry organizations that support priority practices and enhance the firm's market visibility.

Partner with the Public Relations team to identify and coordinate local media opportunities, rankings, surveys, award submissions, and directory listings that strengthen the firm's visibility and reputation in each market.

Develop and coordinate relationships with local professional and civic organizations, industry associations and educational institutions that enhance the firm's visibility, support business development objectives, and facilitate succession planning for key organizational relationships.

Partner with attorneys and the Events team to plan, execute, and evaluate local client events, community engagements, and sponsorships, including targeted invitation strategies, attendee engagement, post-event follow-up, and tracking of business development opportunities.

Lead the planning and execution of office summer associate events, ensuring alignment with established budgets and program objectives.

Coordinate the local marketing onboarding experience for new attorneys, including biographies, headshots, introductory meetings, and integration activities that align with their practices, business development goals, and local networking opportunities.

Partner with local Office Administrators (OAs) and Legal Administrative Assistants (LAAs) to support internal initiatives that strengthen office culture and identify opportunities to highlight these efforts externally.

Utilize the firm's CRM, marketing systems, and approved AI tools to support relationship management, targeted outreach, content development, and reporting while identifying opportunities to improve workflows and efficiency.

Stay informed of developments and best practices in legal marketing, business development, and professional services.

Collaborate with cross-functional teams on client-facing initiatives, internal programs, and attorney engagement efforts, including the Women's Empowerment Committee, Associate Committee, and other firmwide initiatives.

Other duties as assigned.

EDUCATION AND/OR EXPERIENCE REQUIREMENTS

• Bachelor's degree in marketing, communications, business, or a related field
• Minimum of five years of marketing or business development experience, preferably in a law firm or professional services environment
• Ability to work a flexible schedule, including occasional evenings and travel as needed
• Demonstrated ability to independently manage regional marketing initiatives and multiple priorities
• Exceptional people skills and high level of professionalism and client service
• Demonstrated ability to generate a range of solutions that meet goals and identify the benefits, costs and risks associated with each solution
• Collaborative and resourceful professional with strong initiative and sound judgment
• Experience managing budgets and driving cost-effective strategies
• Proficiency with Microsoft 365 and familiarity with CRM systems, marketing technologies and approved AI tools.

OTHER SKILLS/ABILITIES

Strong organizational and project management skills, with the ability to manage multiple projects and competing priorities.

Excellent written and verbal communication skills, with the ability to build effective relationships with attorneys, leadership, and colleagues.

Strong attention to detail, sound judgment, and a commitment to exceptional client service.

Proactive, resourceful and self-motivated, with the ability to work independently and collaboratively.

Strong analytical and problem-solving skills, with the ability to evaluate opportunities, and recommend practical solutions.

Ability to adapt to changing priorities and work effectively in a fast-paced environment.

Reliable, responsive, and able to manage deadlines with a sense of urgency.

Polsinelli PC is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.