Vice President of CRM, Lifecycle & Automation

This is a new, senior role reporting directly to the Chief Growth Officer, building and owning the CRM, lifecycle, and marketing-automation engine for the SavATree brand. Where our demand team fills the top of the funnel, you own what happens next with your northstar metric being long-term customer lifetime value (LTV). You will set the lifecycle and retention strategy that moves it, across a strong foundation of retention above 80% and over a third of revenue already recurring.