CRM Marketing Specialist

The CRM Marketing Specialist is responsible for executing, coordinating and deploying CRM communications and lifecycle marketing journeys. This role ensures that email, SMS, automation workflows, triggers, and audience-based communications are built accurately, launched on time, and supported by clear process and operational structure. This role is highly execution-focused and plays an important part in keeping lifecycle marketing projects organized, consistent, and achieving business goals.

The CRM Marketing Specialist partners closely with lifecycle, growth, creative, data, and digital ecosystem teams to execute journey builds, campaign deployment, automation workflows, and communication plans.