Ecommerce Manager, Site Experience

About The Role

The Ecommerce Manager, Site Experience owns the performance of the nhc.com storefront, duplicating efforts on professionalsupplementcenter.com, and accountable for three results: site conversion, the effectiveness of landing pages, collections, and PDPs, and how well site merchandising and search help customers find the right products. The role sits at the center of the storefront’s working teams. It builds the pages that the growth team’s traffic lands on, assists in the execution of the retention team’s offers and experiences on site, and partners with graphic design to turn creative into pages that convert.

Success is measured weekly against the company scorecard. The Specialist works independently on daily storefront operations, with priorities set with the Director of DTC.

Essential Functions

• Build and optimize landing pages for campaigns, promotions, and paid traffic to the growth team’s brief. Report page-level conversion back to growth so traffic and page performance are evaluated separately.
• Own sitewide conversion rate. Diagnose drops, identify friction across product pages, collections, cart, and checkout, and drive fixes.
• Plan, run, and document conversion tests. Roll out winning changes and keep a shared log of results.
• Build and maintain brand collection pages to a consistent NHC standard: brand story, imagery, product organization, and current assortment.
• Work with Merchandising and brand partners to keep brand pages accurate and launch new brands on site.
• Manage on-site merchandising: homepage and category placements, collection sorting, cross-sells, and bundles aligned to the promotional calendar.
• Manage site search: synonyms, redirects, ranking rules, and filters. Review zero-result and low-click queries weekly and act on them.

Core Compentencies

• Test-and-learn mindset: forms hypotheses, tests them, and lets results settle debates.
• Attention to detail: catches errors in pricing, claims, and product data before customers do.
• Cross-functional collaboration: works smoothly with Marketing, Merchandising, brand partners, and IT.
• Customer orientation: designs pages and navigation around how customers actually shop.
• Analytical thinking: reads site data, isolates the cause behind a number, and acts on it.
• Comfortability with high autonomy in work management.

Work Environment

Up to 10%, primarily to the Franklin, TN office and NHC retail locations. Occasional overnight travel.

Required

• 2+ years in ecommerce site management, merchandising, or conversion optimization for a DTC brand or online retailer.
• Hands-on Shopify (or Shopify Plus) administration, including building pages with themes or page-builder tools.
• Demonstrated record of improving conversion or page performance with data.

Preferred

• Experience with A/B testing tools and heatmap or session-recording tools.
• Experience managing on-site search and merchandising tools (e.g., BOOST).
• Experience in supplements, health and wellness, or another regulated consumer category.