Strategic Marketing Manager

Location: Remote - Massachusetts

Make a global impact—join Repligen.

We’re united by a mission to inspire advances in bioprocessing as a preferred partner in the production of biologic drugs that improve human health worldwide. No matter your role or background, at Repligen, you will play a key part in shaping some of the most innovative and life-changing therapies in the world. We foster a culture of purpose, collaboration, and shared success—where every voice matters and every contribution drives progress. Join us!

The Strategic Marketing Manager for Chromatography is responsible for developing and executing integrated global marketing strategies that drive awareness, demand generation, and revenue growth for the chromatography portfolio. This role partners closely with Product Management, Commercial, and Digital teams to translate technical capabilities into clear, customer-focused value propositions and measurable campaign outcomes.

This role is expected to model our Leadership Behaviors—Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results—in all aspects of work.

Develop and execute data-driven global marketing plans based on customer segmentation, market trends, and competitive insights.

Lead multi-channel campaigns that increase product adoption, generate high-quality MQLs, and support pipeline growth.

Build and manage the customer-facing story, simplifying complex chromatography technologies into clear, differentiated value propositions.

Create and deliver high-impact content across digital, web, events, and sales enablement channels.

Collaborate with Product Management, Commercial, Applications, and Digital teams to align on priorities, messaging, and execution.

Manage campaign execution, including timelines, deliverables, and cross-functional coordination.

Track performance using KPIs and analytics, and continuously optimize campaigns to improve marketing effectiveness.

Support tradeshows, webinars, and customer-facing programs that position the chromatography portfolio within the broader Repligen offering.

Additional Locations: Remote - Connecticut, Remote - Germany, Remote - France, Remote - UK