Head of DTC

About Rho Nutrition Rho Nutrition was founded to bring integrity and innovation to supplement manufacturing by prioritizing medically studied, high-quality formulations. Our products feature clinically proven ingredients using next-generation bio-delivery technologies to enhance cellular-level absorption and drive measurable health benefits. Founded with the vision to deliver unparalleled cellular absorption, we focus on transparency, effectiveness, and empowering individuals to understand and optimize their supplementation.

Rho is committed to advancing the science behind wellness and helping customers invest in their health with efficacy-driven solutions. Operating across Shopify DTC, Amazon, and national retail, Rho serves hundreds of thousands of customers and is scaling rapidly while maintaining our strict standards. Role Overview We are looking for a Head of DTC to own that business. This is not a website role. The Head of DTC owns the direct-to-consumer business end to end including revenue and profitability, the customer experience, the technology behind it, the acquisition that feeds it, the analytics that explain it, the operations that keep it running, and the strategy that ties it all together.

You will set the direction, build the plan, lead the team, and carry the number. This is a role for someone who thinks like an owner. DTC runs continuously — customers are buying, campaigns are live, and performance is moving whether or not anyone is watching. Owning a business that never fully pauses means staying close to what is happening, understanding what is driving performance at any given moment, and identifying problems and opportunities before anyone else raises them rather than waiting for direction.

What You'll Own Overall DTC revenue, business performance, and profitability Website functionality, conversion, merchandising, and the end-to-end customer experience Ecommerce technology and the broader DTC tech stack Customer acquisition and engagement Ecommerce analytics and performance reporting Site operations and the systems that support the customer journey DTC strategy, growth initiatives, and ongoing optimization The KPIs that define the business: revenue, conversion, AOV, engagement, and profitability You are accountable for the business, not for a channel, a function, or a page.