IN_ETAS_Regional Solution Field Manager – Embedded & Compute Middleware Solutions_IN

ETAS provides innovative solutions for the development of embedded systems for the automotive industry and other sectors of the embedded industry. As a systems provider, ETAS supplies a multifaceted portfolio that covers the range from integrated tools and tool solutions to engineering services, consulting, training, and support. Holistic IoT security solutions are offered via ETAS subsidiary ESCRYPT. Established in 1994, ETAS GmbH is a 100-percent subsidiary of the Bosch Group, with international subsidiaries and sales offices in Europe, North and South America, and Asia.

Regional Head, ECM – India

Position Overview

The Regional Solution Field Manager / Regional Head for Embedded & Compute Middleware (ECM) is responsible for leading the ECM business in India.

The ECM portfolio comprises basic software, middleware, and configuration tools that enable cybersecurity as well as software and hardware abstraction across automotive embedded systems, ranging from traditional microcontroller-based ECUs to microprocessor-based domain controllers.

This role combines business ownership, market development, customer engagement, technical leadership, and people management. The position works closely with the Sales organization and global ECM teams to grow the business in India while ensuring that regional customer and market requirements are effectively represented within the global organization.

The position reports to the Head of Portfolio at Headquarters (HQ).

Key Responsibilities

Business & Financial Management

• Work closely with the Sales organization and take responsibility for regional TNS (sales) for the ECM portfolio in India.
• Assume business responsibility for all ECM product and service classes in the India region.
• Manage the regional budget, including effective cost planning and control.
• Drive sustainable business growth through appropriate commercial, technical, and market-development initiatives.

Business Development & Marketing

• Lead business development and marketing activities to expand the ECM business in India.
• Identify new market and customer opportunities and support the introduction and positioning of ECM products and solutions.
• Work closely with Sales and technical teams to develop compelling customer solutions and value propositions.

Strategy & Regional Portfolio Development

• Define and execute the ECM business strategy for India in close cooperation with HQ and in alignment with the global divisional strategy.
• Identify evolving market trends and customer needs in India and translate them into actionable regional priorities.
• Prioritize regional requirements and effectively communicate the voice of the customer to the global organization.
• Collaborate with global stakeholders to ensure alignment between regional market requirements and portfolio direction.

Customer & Technical Leadership

• Engage with customers on business and technical topics related to embedded automotive software and middleware solutions.
• Support customer discussions related to product introduction, technical support, solution proposals, and integration requirements.
• Provide leadership across customer-facing technical functions and ensure effective collaboration between regional and global teams.

People & Organizational Leadership

• Lead and oversee Field Application Engineers (FAEs), engineers, customer project managers, and customer technical support functions.
• Develop organizational capabilities required to support current and future ECM business needs in India.
• Provide effective people leadership, including recruitment, workforce management, performance management, and employee development.

B.E/B.Tech

Required Qualifications

Automotive & Technical Experience

• Experience working in the automotive industry or with automotive-industry customers, such as Tier suppliers, IT solution/service providers, tool vendors, or semiconductor companies.
• Minimum five years of experience in a technical role within an automotive-related business.
• Relevant technical experience in one or more of the following areas is preferred:
• AUTOSAR Classic and automotive middleware/software platforms, particularly BSW, RTE, and MCAL – especially desirable.
• CAN, Ethernet, and SOME/IP implementation.
• ECU integration and validation.
• Open-source software development.
• Automotive cybersecurity.

Global Business Experience

Experience working in a globally operating or foreign-affiliated organization, including collaboration with international offices and/or headquarters.

Demonstrated ability to operate effectively across regional and global organizations and stakeholder groups.

Leadership & Management Experience

Minimum three years of organizational leadership or management experience.

Demonstrated experience in

• P&L/business management.
• People management.
• Recruitment and workforce management.
• Performance management and evaluation.

Additional Professional Experience

• Candidates must have at least three years of experience in one or more of the following areas:
• Business development, including product introduction support, technical support, product marketing activities, customer requirement gathering, and solution proposals – especially desirable.
• Product marketing and/or product planning – especially desirable.
• Technical sales or Field Application Engineering (FAE).
• Project management.

Preferred Qualifications

• Hands-on experience with ETAS products and solutions.
• Strong understanding of the automotive embedded-software ecosystem and evolving software-defined vehicle architectures.
• Strong customer orientation with the ability to bridge business, technical, and organizational perspectives.
• Effective communication and stakeholder-management skills in an international environment.

Ideal Candidate Profile

The ideal candidate combines strong automotive embedded-software expertise with commercial and organizational leadership experience. The successful candidate will be comfortable engaging with customers on both business and technical topics, leading multidisciplinary regional teams, collaborating with global stakeholders, and taking ownership of business growth for the ECM portfolio in India.