Creator Commerce & Community Manager

Roller Rabbit Creator Commerce & Community Manager

New York, NY

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Full time

Company website

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Roller Rabbit is seeking a highly organized, relationship-driven, and culturally plugged-in Creator Commerce & Ambassador Program Manager to own and grow our ambassador and creator commerce programs. This role will be responsible for building a highly engaged network of brand advocates—from college ambassadors and local community connectors to creators and commerce partners—and turning those relationships into meaningful brand awareness, community engagement, content, and revenue.

The ideal candidate is equal parts community builder, relationship manager, operator, and executor. They are excited to identify emerging creators and brand fans, bring Roller Rabbit to life through grassroots activations, and manage the day-to-day details that make ambassador and creator programs successful.

About Roller Rabbit

We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!

Description

Location: New York, NY

Brand: Roller Rabbit

Department: Marketing

Reports to: Director of Communications, Social and VIP

Overview: Roller Rabbit is seeking a highly organized, relationship-driven, and culturally plugged-in Creator Commerce & Ambassador Program Manager to own and grow our ambassador and creator commerce programs.

This role will be responsible for building a highly engaged network of brand advocates—from college ambassadors and local community connectors to creators and commerce partners—and turning those relationships into meaningful brand awareness, community engagement, content, and revenue.

The ideal candidate is equal parts community builder, relationship manager, operator, and executor. They are excited to identify emerging creators and brand fans, bring Roller Rabbit to life through grassroots activations, and manage the day-to-day details that make ambassador and creator programs successful.

Key Responsibilities

Ambassador Program Ownership

• Own the strategy, execution, and day-to-day management of Roller Rabbit’s ambassador program, including college ambassadors, community ambassadors, and other brand advocate initiatives.
• Recruit, onboard, engage, and retain ambassadors who authentically represent the Roller Rabbit brand and community.
• Develop ambassador programming, communication calendars, incentives, product seeding, challenges, events, and other initiatives that keep the community active and excited about the brand.
• Create scalable systems for ambassador communication, tracking, reporting, and relationship management.
• Identify top-performing ambassadors and develop opportunities to deepen their relationship with Roller Rabbit through events, content, gifting, commerce, and other brand initiatives.

Boots-on-the-Ground Ambassador Activations

• Develop and execute grassroots ambassador activations that bring Roller Rabbit directly into relevant communities and cultural moments.
• Identify opportunities for ambassadors to activate around store openings, retail markets, college events, sporting events, vacations and destination moments, community gatherings, and other brand-relevant occasions.
• Coordinate logistics including ambassador staffing, product, gifting, event materials, talking points, content capture, and post-event reporting.
• Work closely with Retail, Brand Marketing, Social, E-commerce, and other internal teams to ensure activations feel cohesive and on-brand.

Creator Commerce & ShopMy

• Manage Roller Rabbit’s creator commerce initiatives, including ShopMy and other affiliate or creator platforms.
• Coordinate creator onboarding, product selection, gifting, affiliate opportunities, campaigns, and ongoing communication.
• Monitor creator performance and identify opportunities to deepen relationships with high-performing partners.
• Partner with internal teams to align creator commerce activity with product launches, seasonal priorities, promotional moments, and broader marketing campaigns.
• Track program performance across traffic, sales, content, engagement, and other relevant KPIs.

PR Inbox & Inbound Opportunities

Own the day-to-day review and organization of the Roller Rabbit PR inbox, identifying relevant creator, influencer, partnership, gifting, event, and collaboration opportunities.

Evaluate inbound requests for brand fit and potential value, respond or route opportunities appropriately, and ensure high-priority relationships receive timely follow-up.

Maintain a strong pulse on who is organically reaching out to and engaging with the brand, using inbound interest as a pipeline for future ambassadors and creator partners.

Desired Skills & Experience

• 3–5 years of experience in influencer marketing, creator partnerships, affiliate/creator commerce, community marketing, experiential marketing, PR, or a related field.
• Strong understanding of the creator landscape and platforms including TikTok, Instagram, and ShopMy
• Experience managing ambassador, influencer, affiliate, or community programs preferred!
• Deep understanding of social media culture and an instinct for identifying emerging creators, trends, and communities
• Exceptional relationship-building and communication skills
• Highly organized with the ability to manage many relationships, shipments, events, deadlines, and moving pieces simultaneously
• Comfortable being both strategic and highly hands-on—from developing a program concept to packing product for an activation
• Strong analytical instincts and comfort using performance data to inform creator and ambassador strategy
• Experience working cross-functionally with Social, PR, Brand Marketing, E-commerce, Retail, and Creative teams
• Enthusiasm for being in the field at events, activations, campuses, stores, and community moments when needed
• Willing to travel with short notice
• Genuine enthusiasm for the Roller Rabbit brand and an understanding of our colorful, optimistic, community-driven point of view

Benefits

• Medical, Dental & Vision insurance
• Hybrid work schedule – 3 days in office
• Lunch provided in the office on Tuesdays

Unlimited PTO

Paid company holidays

Summer Fridays

Generous company discount and allowance

Salary

$70,000 - $100,000 per year

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