Email & Lifecycle Marketing Specialist - Mexico (Remote)

Email & Lifecycle Marketing Specialist

• Company: Rove Next, by Rove Concepts
• Location: Remote. Open across the Americas and Europe.
• Hours: Full-time overlap with Pacific or Eastern time. This is a requirement, not a preference.
• Type: Independent contractor, full time

Apply:[email protected]

About the role

Rove Next is a new premium line from Rove Concepts, a Vancouver-based modern furniture brand selling direct to consumer across Canada and the US. Rove Next launches with improved versions of our best-selling pieces, and it needs its own marketing built from the ground up.

We're looking for an Email & Lifecycle Marketing Specialist to help execute and optimize the customer journey from first interaction through repeat purchase. You'll own the day-to-day execution of email campaigns and automated flows while helping us build a lifecycle marketing engine that scales through AI, automation, and strong operational discipline.

This is a hands-on role for someone who enjoys building, testing, improving, and shipping high-quality work.

Scope

Initially focused on Rove Next, with room to expand across the Rove Concepts group as the brand grows.

What you'll own

• Email campaign execution from planning through deployment using Klaviyo.
• Building, maintaining, and optimizing automated customer journeys including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
• Customer segmentation to deliver personalized marketing experiences.
• Campaign QA including copy, links, layouts, dynamic content, and scheduling to ensure every send is accurate before launch.
• Working closely with our creative, e-commerce, and marketing teams to support launches, promotions, and seasonal campaigns.
• Running A/B tests and analyzing campaign performance to continuously improve engagement, conversions, and customer retention.
• Maintaining email calendars and ensuring projects are delivered on time.
• Using AI tools to improve workflows, content creation, and campaign execution wherever practical.

Must-haves

• Two or more years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce or DTC business.
• Experience with Klaviyo or a comparable email marketing platform.
• Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
• Excellent attention to detail with the ability to catch issues before campaigns are deployed.
• Fluent, native-level English, written and spoken. You will be writing customer-facing copy under our brand.
• Comfortable working independently, managing multiple campaigns, and meeting deadlines in a fast-paced environment.
• Nice to have
• Furniture, home, or another considered-purchase category with a longer buying cycle.
• Experience with Shopify, GA4, HTML for email editing, or AI-powered marketing workflows.

What success looks like

• Email campaigns are delivered accurately and on schedule with minimal revisions.
• Lifecycle flows continue to improve customer engagement, retention, and repeat purchases.
• Campaign reporting leads to measurable improvements through testing and optimization.
• AI becomes part of your daily workflow to improve speed, quality, and efficiency.

How to apply

Send your CV to [email protected].

In a few lines, tell us

• One email or lifecycle campaign you're most proud of and the results it achieved.
• One AI tool or workflow you use regularly to improve your work.
• Please also include a short voice note (around 60 seconds) introducing yourself and telling us why you'd be a good fit for this role.
• Shortlisted candidates will be asked to complete a short paid project.