Director, Healthcare Social & Influencer Strategy, DIG, Ruder Finn

Location: US New York NY

Ruder Finn is one of the world’s largest independent global communications and integrated marketing agencies, recognized for bold ideas, strategic thinking, and a culture that continually pusheswhat’snext. The agency continues to earn recognition for its industry leadership, creativity, and growth, including being named Large Agency of the Year at the 2026 PRWeek U.S. Awards and one of PRWeek’s Best Places to Work.

Ruder Finn is seeking an experiencedDirector,HealthcareSocial& InfluencerStrategy to join our growingDigitalIntegration Group (DIG).In this role, you will develop social strategies and social-first content programs for healthcare and pharmaceutical clients.You will lead campaign content development, serve as a channel strategist, and oversee theday-to-dayexecution of strategic digital initiatives across a variety of client accounts.

The ideal candidate brings a strong digital skillset, a sharp understanding of social platforms, and proven experience translating brand stories into compelling social content. This role requires someone who can think strategically, uplevel social content,ideateonsocial-first ideas,develop platform-native content recommendations, analyze performance, and partner closely with clients and cross-functional teams to deliver high-impact social programs.

As aDirector, youmust have a comprehension of the regulatory landscape and be able to deliver branded and unbranded compliant content. Youwillpartnerdirectly withintegrated internal health teams,clients, partners, and practice groups. This role offers meaningful opportunities for growth, allowing you to apply your creativity, strategic thinking, and social contentexpertiseacross key areas of the business.

Ifyou’repassionate about healthcare, energized by complex challenges, and excited to build campaigns that make an impact, this could be the perfect role for you.

Key Responsibilities

• Develop strategic social content plans and communications programs for healthcare and pharmaceutical brands,buildingcontentand channel recommendations drivenbydata
• Serve as a channel strategist across social platforms, developing platform-specific recommendations that align content, audience behavior, campaignobjectives, and best practices
• Lead social strategy and content development, ensuring alignment with broader healthcare communications programs whileidentifyingopportunities to uplevel storytelling across digital platforms
• Guide the development of social-first content, including platform-native concepts, editorial calendars, campaign messaging, and content recommendations tailored to audience behavior and channel best practices
• Partner with creative, paid media, analytics, and healthcare communications teams to uplevel social content and ensure cohesive execution across digital channels and platforms
• Serve as a key client contact and social strategy expert, helping clients strengthen their understanding of social platforms, content trends, and digital best practices
• Support the operational performance of accounts, ensuring high-quality deliverables, adherence to deadlines, and thoughtful budget management
• Deliver superior client service by aligning social and digitalobjectiveswith senior management direction, providing clear updates on project timelines, and ensuring seamless coordination across internal teams and external stakeholders
• Mentor and develop junior team members, fosteringexpertisein social strategy, content planning, platform trends, and integrated digital campaign execution
• Review and analyze social and campaign performance to develop client-facing reports,identifyactionable insights, and recommend optimizations that enhance content effectiveness, client reputation, and strategic impact
• Partner with external vendors, when needed, to support digital reputation management, issues response, and high-impact crisis communications strategies
• A minimum of6+ years of experience in social, digital, or content strategy, with experience in healthcare or pharmaceutical communications
• Bachelor’s degree in communications,advertising,public relations, marketing, or a related field preferred
• Demonstrated experience upleveling social content through strategic storytelling, platform-native thinking, creative guidance, and performance insights
• Strong experience as a social channel strategist, with the ability to develop platform-specific recommendations
• Strong passion for social media, digital storytelling, and content marketing, with the curiosity toidentifyand apply emerging platform trends, formats, and best practices
• Expertiseinownedsocial strategyandsocial-first content development,as well as a foundational understanding ofsocialinsightsand performance optimization
• Strong understanding of how paid, organic, and owned channels work together within the broader brand social ecosystem
• A firm understanding of the creative process, including experience partnering with creative and production teams to deliver high-impact social content for clients
• Understanding of the regulatory and medical/legal review process as it applies to healthcare and pharmaceutical client needs
• Strong organizational skills with the ability to manage multiple high-profile and high-budget programs in a fast-paced, consistently changing environment
• Ability to multitask andoperatewith flexibility while meeting tight deadlines
• Proven experience managing, mentoring, and coaching team members
• Curiosity and comfort with integrating AI into communications and workflows
• Experience supporting influencer or creator-led programs is a plus, but notrequired
• Professional learning and development opportunities

Benefits and More

You will receive a competitive base salary and bonus opportunity

You will also be able to enroll in our Health, Dental, Vision, company paid Life Insurance, Flexible Spending Account, as well as 401k (match) plan.

Monthly allowance for cellphone, office equipment, etc.

Generous PTO policy with paid maternity/paternity leave

Transit benefits

Professional learning and development opportunities

Workplace flexibility

On-site and off-site social gatherings

Theanticipatedsalary range for this position, at the time of posting, is$98,000 - $115,000.Thesalary of the applicant selected for this role will be based on a variety of factors, including but not limited to, education, internal equity, geography, relevant years of experience, certifications, skills, abilities of the selected applicant, and other job-related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and/or other benefitsalso areavailable by the company.

Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.

Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Additional Locations: US Washington DC