Director, Marketing

Position Summary

The Marketing Director leads the development and execution of marketing strategies that drive business growth, generate leads, strengthen customer engagement, and expand brand visibility. This role oversees marketing campaigns, digital growth initiatives, sales enablement, content development, market insights, and online reputation management. The Marketing Director partners with leadership and cross-functional teams to align marketing priorities with company objectives, improve marketing effectiveness, and support revenue growth.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and lead the execution of marketing strategies aligned with company growth objectives and leadership priorities.
• Translate business goals into actionable marketing plans, campaigns, and initiatives.
• Establish marketing priorities, monitor performance, and adjust strategies based on results and business needs.
• Identify opportunities to improve brand awareness, market positioning, customer engagement, and lead generation.
• Oversee marketing resources and initiatives to ensure effective execution and measurable impact.

Lead Generation & Sales Enablement

• Lead marketing initiatives that support lead generation, customer acquisition, and revenue growth.
• Partner with Sales and Customer Success to strengthen pipeline development, customer retention, and account growth.
• Oversee the development of sales enablement materials, presentations, and content that support sales outreach and customer relationships.
• Direct CRM-enabled lead management, lead nurturing, and marketing-supported sales pipeline initiatives.
• Evaluate lead generation effectiveness and identify opportunities to improve conversion and engagement.

Digital Marketing & Content Development

• Oversee the company website, SEO strategy, and digital marketing initiatives to improve visibility, engagement, and conversion.
• Direct the development of marketing content that supports brand awareness, service positioning, and customer engagement.
• Ensure marketing materials and digital communications align with company brand standards and messaging.
• Monitor digital performance and implement improvements based on analytics, trends, and business objectives.

Online Reputation & Google Reviews

• Oversee the company’s online reputation and management of Google Business Profile reviews.
• Establish consistent practices for monitoring and responding to reviews in a timely, professional, and brand-aligned manner.
• Coordinate with Sales, Customer Success, and other relevant stakeholders to address negative feedback and resolve customer concerns.
• Identify recurring feedback and trends to highlight opportunities for improving customer experience and service quality.
• Develop initiatives to encourage authentic customer feedback and strengthen the company’s online reputation.

Market Insights & Performance Analytics

• Monitor market trends, customer feedback, competitive activity, and industry developments to identify growth opportunities.
• Establish and monitor relevant marketing performance indicators, including ROI, lead generation, conversion rates, website performance, and engagement.
• Evaluate campaign effectiveness and provide insights and recommendations to leadership.
• Use data to guide marketing decisions, optimize initiatives, and improve overall performance.

Brand Management & Cross-Functional Collaboration

• Oversee brand consistency across marketing materials, digital channels, and customer-facing communications.
• Partner with Brand & Communications to maintain consistent messaging and visual identity.
• Collaborate with Sales, Customer Success, Product / Brand, and leadership to align marketing efforts with organizational priorities.
• Provide marketing support for company-wide initiatives, business development, and growth opportunities.
• Perform other related duties as needed to support organizational objectives.