Sr. Manager, GTM Product Marketing, Informatica from Salesforce

Location: Washington - Seattle

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

• Informatica is joining Salesforce at the moment every enterprise is asking whether its data is ready for AI agents. You will turn that imperative into a motion that works through the Salesforce field.
• You will develop sales plays, seller readiness plans and feedback loops that drive pipeline across the Salesforce distribution engine.
• You treat the field as your customer. You’re energized when a play closes deals, and you simplify complexity into something a seller can use tomorrow.
• You move between strategy and detail without a handoff, and you use data to change course quickly. You bring optimism and resilience to a fast-moving integration.

What You’ll Actually Be Doing

Go-to-market and sales plays: Be the Informatica GTM expert across product, marketing, sales, pricing and packaging, and operations. Turn the AI-Ready Data strategy into clear, actionable field programs. Own the quarterly operating rhythm. Set priorities and interlock with the distribution teams, sellers, and regional operating units. Create, launch and manage quarterly Informatica sales plays tied to product priorities, market opportunity and field needs, with measurable pipeline targets.

Build plays around the customer problems we’re hearing. Examples: “Do you have proper data quality standards to ensure agents are trained correctly?”, and “Are you confident enough in your data that agents should act on it?” Retire or rework plays that don’t convert, based on evidence.

Field activation, readiness and campaign partnership: Partner with global GTM and distribution leaders, Sales Programs and Sales Strategy to drive readiness across selling teams. That includes specialists and other sales units. Make Informatica easy to sell for sellers outside the dedicated Informatica specialists: clear entry points, discovery questions, talk tracks and handoffs to specialists. Align play timing, campaign sequencing and field events so each reinforces the others. Make sure campaigns, such as AI-readiness assessments, and field marketing programs arm sellers with the same story and next step.

Enablement and insight loop: Partner closely with the Enablement team to build all necessary content for successful sales plays and enabling sellers to win. Content includes training, FAQs, demo guides, competitive content and objection handling. Build AI-powered enablement, such as Slackbot skills and agent workflows, that give sellers instant guidance on things like qualification, positioning and objection handling.

Deliver high-impact presentations and demos in seller sessions. Build a closed loop between seller feedback, win/loss, customer conversations, usage and funnel signals, and play performance. Turn it into changes to plays, messaging inputs and enablement every quarter. Find where the motion breaks, such as qualification, packaging or handoffs, and drive the fix across teams.

Cross-cloud coordination, executive communication and measures of success: Represent Informatica in cross-cloud GTM planning. Make sure Informatica is built into cross-cloud plays and gets a consistent value message across the portfolio. Maintain working knowledge of the Informatica platform and roadmap. Areas include data integration, governance and quality, and master data management. Report play performance and field insight to Marketing and Sales leadership.

Be clear about what’s working, what isn’t and what you’re changing. Measures of success: pipeline and bookings influenced by Informatica sales plays; play adoption in the field (opportunity tagging and attach); seller readiness and confidence; time from launch or announcement to field-ready; documented changes to plays driven by field and customer insight.

You’re Our Person If...

7+ years in Product Marketing, Solution Engineering, Sales or Go-To-Market roles in B2B SaaS or enterprise technology. Proven track record turning GTM strategy into field-ready execution with Sales leadership, AEs and Sales Programs

Experience building sales plays, enablement programs and training that drove measurable pipeline impact

Deep understanding of data management, data integration, governance or AI/data platforms, and the ability to translate technical capability into business value. Strong partnership with Core PMMs and Product Managers on launches, messaging and roadmap priorities

Executive-ready presentation and storytelling skills. Analytical rigor: using data to measure programs and refine them. Ability to lead through influence across global teams, and manage multiple priorities in ambiguity

Even Better If...

Sales, GTM, or quota-carrying experience

Experience marketing AI, data or agent-based products, and familiarity with Informatica

Familiarity with complex enterprise pricing and packaging, including consumption models

Hands-on building of agents or skills, and fluency with AI tools. Experience integrating an acquired company’s products into a larger sales organization

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law.

This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $143,400 - $216,900 annually.

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.

Additional Locations: Georgia - Atlanta