Location: Kolao Tower, Vientiane, Laos
Position Summary
- Create sales opportunities by preventing missed sales opportunities and sensing up-selling opportunities via retail data analysis.
- Recognize the retailers concerns using sales point data to continuously developing methodology for cooperative retailing.
- Prevent issues in sales at sales subsidiaries by regularly reviewing retail KPI(Key Performance Index).
Role and Responsibilities
- Strategy & Collaboration
- Partner with Product Marketing and Channel team to develop and execute tailored channel promotions.
- Serve as a core collaborator for Product Marketing, Retail Marketing, and Sales Teams across all channels.
- Ensure strategic and budgetary alignment between Sales field needs and Marketing initiatives.
- Provide leadership in translating marketing strategy into executable, high-impact programs.
- Analysis & Improvement
- Analyze channel sell-through, promotion results, and shop performance, implementing data-driven improvement plans.
- Conduct competitive analysis (benchmarking, pricing, and movement) and report findings to relevant teams.
- Streamline marketing data tracking and store mapping to inform and drive improvement plans.
- Partner with Sales and Retail Marketing on shelf share analysis, audits, and improvement recommendations.
- Channel Development & Performance
- Identify and develop new channels to support overall business and sales growth.
- Define and implement key KPI metrics to measure efficiency and guide resource allocation.
- Execute systematic retail outreach to secure high mindshare with store managers and sales influencers.
- Training & Administration
Coordinate and manage training and development for Channel and Retail Marketing staff.
Perform special projects and other duties as assigned by management.
Skills and Qualifications
- Develops professional expertise by complying with company policies and procedures
- Works on problems of moderate scope where analyzing situations or data requires a review on various factors
- Exercises judgment within defined procedures and practices to determine appropriate action
- Normally receives general instructions on routine work with detailed instructions on new projects or assignments
- Generally requires a bachelor's degree with a minimum 2 years related experience, or advanced degree without experience
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