GTM Innovation (Switcher Strategy & Experience)

Location: 6625 Excellence Way, Plano, TX, USA

Position Summary

This role is not eligible for immigration sponsorship

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.

By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

The Go-to-Market (GTM) Innovation team is responsible for identifying growth opportunities, driving strategic customer acquisition, and delivering frictionless end-to-end switching experiences. As a GTM Innovation Intern, you will play a critical role in evaluating and elevating our customer switching strategy. Throughout the summer, you will conduct competitive market sensing and audits, visually map the end-to-end switcher customer journey, synthesize Voice of Customer (VOC) feedback, and analyze NPS detractor trends to identify operational and marketing intervention points.

Your internship will culminate in an executive-level Switching Innovation Brief, where you will translate your qualitative and quantitative findings into high-impact pilot proposals and actionable recommendations presented directly to GTM leadership.

Role and Responsibilities

• Proficiency in creating executive-ready PowerPoint presentations and reports, with strong communication skills and comfort facilitating discussions across cross-functional groups
• Market sensing and competitive benchmarking to draw inspiration from best-in-class industry leaders, deconstruct proven switching strategies into actionable concepts, and scale them into scalable GTM thought leadership.
• VOC, survey, and NPS analytics to synthesize unstructured feedback (chat transcripts, reviews) and analyze quantitative survey data to identify key detractor drivers and trends.
• Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
• Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools.
• Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.

Skills and Qualifications

• Academic Major Preferred: Undergrad in Business Management, Marketing Analytics/Strategy
• Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
• Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools.
• Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
• Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.