Global Marketing Automation Manager

Location: Warsaw (Sandoz)

Job Description Summary

Sandoz is going through an exciting and transformative period as a global leader and pioneering provider of sustainable Biosimilar and Generic medicines. By creating a new and ambitious path, it will provide a unique opportunity for us all, both professionally and personally.

As the Global Marketing Automation Manager at Sandoz, you will lead the design, implementation, and optimization of marketing automation strategies and systems to enhance our digital marketing campaigns. You will be responsible for orchestrating personalized and data-driven marketing efforts to engage healthcare professionals, patients, and stakeholders on a global scale.

Key responsibilities

Marketing Automation Strategy

• Develop and execute a global marketing automation strategy aligned with the company's marketing objectives, ensuring efficient lead generation, nurturing, and conversion processes
• Campaign Development and deployment
• Collaborate with a Team of Global Digital Marketing Managers to design and execute automated customer journeys, ensuring relevance and effectiveness
• Identify all touchpoints on identification and implementation new customer journey and provide clear interaction plans for multiple markets

Automation Platform Management

• Oversee the implementation, and management of marketing automation platforms such as Scout (SFDC) and Salesforce Marketing Cloud
• Strong hands-on experience with Salesforce Marketing Cloud (SFMC) is required, including Journey Builder, Audience Builder and Email Studio.
• Work with MCM channel operations team to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities and channels

Performance Analytics

Monitor and analyze marketing automation performance, providing insights and recommendations for optimization to enhance campaign effectiveness

Compliance and Data Privacy

Ensure marketing automation activities adhere to pharmaceutical industry regulations, including data privacy (e.g., GDPR), and work closely with legal and regulatory teams.

Training and Support

Provide training and support to marketing teams and stakeholders in using marketing automation tools effectively.