Location: Czechia - Remote
The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.
This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.
Key Responsibilities
- Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
- Execute digital campaigns, promotions, launches, and merchandising activities for the brand
- Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
- Support customer journey optimization through content improvements, navigation updates, and merchandising execution
- Coordinate with marketing, sales, and product teams on content needs and campaign priorities
- Participate in testing, release validation, and issue follow-up related to content and experience
- Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
- Ensure compliance with publishing standards, brand guidelines, and platform governance
- Escalate issues, content gaps, or operational risks to the Platform Owner as needed
- Support reporting on digital activity and campaign effectiveness
Required Qualifications / Experience
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
- 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
- Experience working with CMS tools and digital publishing workflows
- Experience supporting campaigns, promotions, or product launches in a digital environment
- Strong attention to detail and ability to manage multiple priorities
- Experience working with cross-functional stakeholders in a commercial or marketing setting
Preferred Qualifications
- Experience in B2B digital commerce or customer portal environments
- Familiarity with product information and digital asset workflows
- Exposure to analytics tools and performance reporting
- Experience supporting branded digital experiences in a multi-stakeholder environment
- Knowledge of SEO, accessibility, and digital merchandising practices
Core Competencies
- Execution excellence
- Attention to detail
- Brand stewardship
- Customer focus
Collaboration
Content management discipline
Problem solving
Responsiveness
Organization and planning
Continuous improvement mindset
SBD360 Platform Owner
Marketing team
Sales team
Customer Service / Business Care
- IT / digital support teams
- Global / regional digital teams
- Creative/content contributors
Success Measures / KPIs
Accuracy and timeliness of content updates
On-time execution of campaigns and launches
page engagement metrics
Conversion / click-through performance of promotions
Content quality and compliance
Issue resolution responsiveness
Stakeholder satisfaction
Reduction in content errors or publishing rework
Improvement in customer journey effectiveness for pages
The DIGITAL CONTENT & WEB MANAGER is responsible for the day-to-day execution, maintenance, and optimization of digital content and customer experience within the SBD360 platform and DEWALT, STANLEY, BLACK+DECKER brand websites. The role ensures that pages, campaigns, product content, and merchandising activities are accurate, timely, customer-focused, and aligned with platform governance.
This role works closely with the Marketing, SBD360 Platform Owner and commercial stakeholders to activate digital initiatives, support launches and promotions, and maintain a high-quality digital experience for customers.
Key Responsibilities
- Manage related website content, page updates, and publishing activities within SBD360 and brand websites.
- Execute digital campaigns, promotions, launches, and merchandising activities for the brand
- Ensure product information, digital assets, banners, and customer-facing content are accurate and up to date
- Support customer journey optimization through content improvements, navigation updates, and merchandising execution
- Coordinate with marketing, sales, and product teams on content needs and campaign priorities
- Participate in testing, release validation, and issue follow-up related to content and experience
- Monitor site performance and identify opportunities to improve engagement, discoverability, and conversion
- Ensure compliance with publishing standards, brand guidelines, and platform governance
- Escalate issues, content gaps, or operational risks to the Platform Owner as needed
- Support reporting on digital activity and campaign effectiveness
Required Qualifications / Experience
- Bachelor’s degree in Marketing, Digital Media, Business, Communications, or related field
- 3-6 years of experience in website management, digital content, eCommerce operations, or digital marketing execution
- Experience working with CMS tools and digital publishing workflows
- Experience supporting campaigns, promotions, or product launches in a digital environment
- Strong attention to detail and ability to manage multiple priorities
- Experience working with cross-functional stakeholders in a commercial or marketing setting
Preferred Qualifications
- Experience in B2B digital commerce or customer portal environments
- Familiarity with product information and digital asset workflows
- Exposure to analytics tools and performance reporting
- Experience supporting branded digital experiences in a multi-stakeholder environment
- Knowledge of SEO, accessibility, and digital merchandising practices
Core Competencies
- Execution excellence
- Attention to detail
- Brand stewardship
- Customer focus
Collaboration
Content management discipline
Problem solving
Responsiveness
Organization and planning
Continuous improvement mindset
Key Stakeholders / Interfaces
SBD360 Platform Owner
Marketing team
Sales team
Product Management
Customer Service / Business Care
- IT / digital support teams
- Global / regional digital teams
- Creative/content contributors
Success Measures / KPIs
Accuracy and timeliness of content updates
On-time execution of campaigns and launches
page engagement metrics
Conversion / click-through performance of promotions
Content quality and compliance
Issue resolution responsiveness
Stakeholder satisfaction
Reduction in content errors or publishing rework
Improvement in customer journey effectiveness for pages
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
Job description provided by Stanley Black & Decker.
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