Social Media Manager

Overview

The social media manager will join a growing Communications & Branding team and partner with department colleagues and operational leadership to develop patient- and family-facing social media strategies and campaigns aligned with the needs of Select Medical’s 134 specialty hospitals nationwide.

Overall duties include driving strategy for creative, high-performing campaigns aligned to business priorities; planning all campaign content; vetting and leveraging field-generated content; monitoring conversations and trends across platforms; and setting campaign KPIs and reporting performance analytics.

This position will report to the senior director of digital communications.

Responsibilities

• Produces fresh, creatively written and visually-supported organic content for social media posts and campaigns.
• Facilitates social media strategy alignment, both organic and paid, across all Outpatient Division brands and markets, shares best practices for unified success.
• Develops social media standalone and integrated campaigns, capturing data and insights so that successes can be shared and duplicated.
• Coordinates with internal business partners in the overall goal to optimize social media growth and establish a strategy and framework that promotes Outpatient Division brands and services targeting current and prospective patients.
• Oversees creation and implementation of monthly editorial calendar, aligning to division, brand and market priorities.
• Develops a global view of social media trends and data as a way to broaden our approach and emerging opportunities within the always-changing landscape.
• Monitors, responds to and escalates negative reviews based on established corporate process.
• Identifies and achieves the most relevant key performance indicators for a launch, campaign, event or initiative.
• Bachelor’s Degree required in digital communications, marketing, advertising, or related field.
• Minimum of 3-5 years of social media strategy and analytics experience in a corporate or agency environment, including 2 years of program execution with proven success metrics.
• Previous social media experience with content or campaign creation; health care background a plus.
• High proficiency in the strategic and tactical use of core platforms (Facebook, Twitter, Instagram, YouTube, etc.).
• Strong familiarity with web analytics, social media listening tools, keyword taxonomies and SEO concepts; certification in Google Analytics and/or Google AdWords a plus.
• Creative thinking and strong written and oral communications.
• Ability to use insights data, platform performance, and key social trends to inform the development of strategies and plans.
• Working knowledge of project management concepts, tools and techniques. Experience with Hootsuite and/or Workfront a plus.