Sr. Marketing Specialist, Open Channel (1 year contract)

This role

Own and drive Open Channel brand growth by developing innovative product, communication, and consumer engagement strategies that strengthen brand relevance among Taiwanese consumers.

The role is expected to thrive in a lean-resource environment, proactively identifying opportunities, transforming consumer and market insights into actionable plans, and delivering strong commercial outcomes through creative and impactful execution.

As a key bridge between Taiwan, Japan, and SAPAC teams, the position requires strong collaboration, communication, and presentation capabilities to influence stakeholders and drive business results.

Key Responsibilities

• Product & Business Management
• Develop and execute annual, seasonal, and launch strategies aligned with brand and category objectives.
• Own end-to-end product lifecycle management from market opportunity assessment to launch execution and post-launch optimization.
• Identify growth opportunities and recommend initiatives to accelerate brand penetration and market competitiveness.
• Consumer & Brand Building
• Translate consumer, social media, and market insights into innovative marketing initiatives and engaging consumer experiences.
• Develop integrated 360° marketing campaigns across offline and online touchpoints to maximize brand visibility and business impact.
• Continuously explore emerging beauty, lifestyle, social media, and youth culture trends to identify opportunities relevant to the brand.
• Project Management & Execution
• Lead cross-functional collaboration among Sales, SCM, E-commerce, Communication, Digital, and external agencies to ensure flawless execution.
• Manage A&P investment, optimize resource allocation, and maximize campaign effectiveness and ROI under limited resources.
• Drive hero product growth through effective portfolio management and strategic campaign planning.
• Regional Communication
• Act as the primary contact with Japan brand holders and SAPAC stakeholders.
• Prepare and deliver marketing proposals, business reviews, and strategy presentations in English.
• Coordinate daily communication and project alignment with overseas stakeholders to ensure timely execution and successful launches.

Requirements

• Bachelor's degree or above in Marketing, Business, Communications, or related disciplines.
• 3-5 years of marketing, brand management, or product management experience, preferably within beauty, FMCG, consumer brands or IMC agency.
• Proven experience in managing new product launches and driving commercial performance.
• Strong understanding of Taiwan consumer trends, social media, and beauty market dynamics.
• Passionate about Japanese beauty, culture, lifestyle trends, and consumer behavior.
• Experience working with regional or global stakeholders is a plus.

Other Qualifications

Strategic & Commercial Thinking

• Strong analytical and commercial acumen with the ability to convert insights into actionable growth strategies.
• Ability to balance creativity and business objectives to drive measurable results.

Innovation & Consumer Centricity

• Naturally curious, trend-sensitive, and highly engaged in social media and youth culture.
• Deep understanding of Gen Z and young consumer trends, social platforms, emerging culture, and viral content dynamics.
• Able to generate innovative ideas and identify opportunities even under limited resources and budget constraints.
• Continuously seeks new approaches to improve brand relevance and consumer engagement.

Agility & Ownership

• Self-motivated, entrepreneurial mindset with a strong sense of ownership.
• Comfortable working in a fast-paced and ambiguous environment.
• Resilient, adaptable, and willing to take on challenges beyond routine responsibilities.

Communication & Collaboration

• Strong stakeholder management and cross-functional collaboration skills.
• Excellent presentation and storytelling capabilities.
• Able to influence diverse stakeholders through data, insights, and clear communication.

Language

• Strong English communication skills, both written and verbal.
• Able to independently prepare English presentation decks and conduct business presentations in English.
• Japanese language capability is a strong plus.