Associate Manager, Market Development

Overview

Reporting to the Head of Sales, South Asia, the Associate Manager, Market Development, will be a key member of the Global Sales organization responsible for driving market growth, demand generation, and revenue execution across the South Asia region.

The role will focus on expanding Shure's presence within the Collaboration and Conferencing ecosystem by developing strategic relationships with end users, consultants, system integrators, distribution partners, and alliance partners. Leveraging market intelligence, competitive insights, and customer engagement, this individual will help build pipeline, accelerate specifications, and drive adoption of Shure's collaboration, conferencing, networked audio, and enterprise solutions portfolio.This position can be based in Bangalore or Hyderabad.

Responsibilities

Revenue Growth & Pipeline Development

• Drive business development, pipeline creation, and revenue growth within the Collaboration and Conferencing market to support regional sales objectives and long-term business growth.
• Identify, prioritize, and develop strategic opportunities, key accounts, and emerging market segments to expand Shure's customer base and specification influence.
• Work closely with sales leadership, distribution partners, and system integrators to accelerate opportunity conversion and improve win rates.

End-User & Ecosystem Engagement

• Develop strong relationships with end users, consultants, technology influencers, and channel partners to position Shure as the preferred audio and collaboration solutions provider.
• Promote Shure's complete ecosystem, including conferencing, collaboration, networked audio, wireless, and software offerings, to drive cross-portfolio adoption and attachment opportunities.
• Influence project specifications and technology recommendations through proactive customer engagement and solution-based selling.

Partner Enablement & Capability Development

• Plan and deliver training, workshops, demonstrations, and enablement programs for distribution partners, consultants, and integration partners.
• Strengthen partner capabilities around Shure solutions, value proposition, competitive positioning, and sales motions.
• Measure the effectiveness of enablement activities and recommend actions to improve partner engagement and conversion.

Market Activation & Demand Generation

• Collaborate with Marketing and Market Activation teams to execute customer events, roadshows, industry conferences, webinars, and thought leadership initiatives.
• Support local demand-generation campaigns that increase market awareness, create qualified opportunities, and strengthen customer engagement.
• Represent Shure at key industry events and customer-facing activities throughout the region.

Business Intelligence & Strategic Planning

• Provide market insights, customer feedback, competitive intelligence, and regional trends to support sales strategy, portfolio planning, and go-to-market decisions.• Support forecasting, pipeline reviews, account planning, and business reviews through data-driven insights and opportunity analysis.• Monitor competitive developments and recommend actions to strengthen Shure's market position and accelerate growth.

Travel• Ability to travel minimum 50% of the time, including occasional weekends, as business needs require.

• Proven success driving business development, revenue growth, and strategic account expansion within the Integrated Systems, Unified Communications, or professional AV industry.• Bachelor's degree or equivalent experience with 8-10 years of relevant experience in professional audio, collaboration technologies, or audiovisual solutions.• Strong understanding of Integrated Systems markets, including Audio Visual Integration, Unified Communications, Collaboration Solutions, Networked Audio, Video Conferencing, and Multi-Language Discussion Systems.• Demonstrated ability to influence complex buying decisions and build relationships across end users, consultants, integrators, distributors, and alliance partners.• Strong business acumen with the ability to analyze market trends, identify growth opportunities, and develop actionable sales strategies.• Excellent presentation, communication, and customer engagement skills, with the ability to articulate business value to both technical and executive audiences.• Experience with audio system design, DSP platforms, conferencing technologies, and enterprise collaboration solutions is highly desirable.• Self-motivated, highly organized, and capable of managing multiple priorities in a fast-paced environment.• Strong proficiency with Microsoft Office tools, CRM platforms, and pipeline management processes.• Native language fluency appropriate for the region with excellent spoken and written English.

WHO WE ARE

Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all.

Shure is headquartered in United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia.

Join Shure and Amplify Your Impact. Explore our unique culture and learn the key pillars that define our legacy of excellence.

THE MIX MATTERS

Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment, then apply!

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