Creative Director, Soho Home

• The Role..
• We are looking for a Creative Director to lead the Soho Home Creative team and shape the visual expression of the brand across photography, campaigns, content, art direction, digital, editorial and wider brand communications.
• Working closely with the Chief Creative Officer, this role will translate the creative vision for Soho Home into a distinctive and cohesive visual world, ensuring every touchpoint feels considered, relevant and unmistakably Soho Home.
• The Creative Director will lead the creative team and oversee the full creative process from concept and creative direction through to execution, ensuring a consistently high standard across all imagery and brand communications.
• This is a highly collaborative role, working closely with the Head of Creative, Marketing, Photography, Content and wider Soho House teams to create compelling visual messaging that builds the Soho Home brand.
• Key Responsibilities..

Creative Direction

• Work closely with the Chief Creative Officer to define and evolve the overall creative direction and visual identity of Soho Home.
• Translate the wider brand vision into a clear and distinctive visual language across all creative output.
• Set the creative standard for Motion, photography, art direction, campaigns, editorial, digital and content.
• Ensure all creative output feels cohesive whilst allowing for freshness, experimentation and evolution.
• Develop creative concepts and visual narratives that bring Soho Home products, collections and collaborations to life.
• Establish and maintain a strong visual point of view across all brand touchpoints.
• Identify new creative opportunities, references, talent, collaborators and cultural influences that can strengthen the Soho Home brand.
• Push the creative team to produce work that is distinctive, culturally relevant and visually compelling.

Creative Team Leadership

• Lead, inspire and develop the Soho Home Creative team, creating a high-performing and collaborative creative culture.
• Manage and support the Head of Creative, ensuring clear direction, priorities and accountability.
• Oversee the wider creative function, including Photography, Art Direction, Content and other creative disciplines.
• Set clear expectations around creative quality, output, ownership and deadlines.
• Develop the team's capabilities, identifying opportunities for growth and new creative talent.
• Ensure the right creative resource is in place for each project, balancing internal capability with freelance and external talent.
• Provide clear creative feedback and direction throughout the development and execution of projects.
• Create an environment where the team is encouraged to challenge, experiment and bring new ideas.

Photography & Art Direction

• Own the creative direction and standards across all Soho Home creative
• Work closely with the Photographer and Art Direction team to develop a distinctive photographic language for the brand.
• Lead creative direction for product, lifestyle, interiors, campaign and editorial photography & motion.
• Establish clear principles for lighting, composition, styling, set design, casting, locations and visual storytelling.
• Identify and commission photographers, stylists, set designers, artists and other creative talent where appropriate.
• Review and approve photography concepts, treatments, moodboards, shoot plans and final imagery.
• Ensure photography consistently reflects the quality, character and creative ambition of Soho Home.
• Build a strong and evolving network of creative talent and collaborators.

Campaigns & Brand Communications

• Lead the creative development of Soho Home campaigns from initial concept through to final execution.
• Develop strong creative concepts that connect product, brand, culture and storytelling.
• Work closely with Marketing to translate commercial priorities into compelling creative campaigns.
• Ensure campaigns have a clear visual narrative and consistent execution across channels.
• Oversee the creative direction of seasonal launches, key product moments, collaborations and brand initiatives.
• Work closely with Editorial, Digital, Social and Marketing teams to ensure creative is adapted appropriately across different channels.
• Ensure the Soho Home brand is presented consistently across every customer-facing touchpoint.

Creative Process & Delivery

• Establish a clear creative process from briefing and concept development through to execution and final delivery.
• Ensure every project has a clear creative brief, visual direction and agreed output.
• Maintain visibility across the creative pipeline, ensuring priorities and deadlines are clear.
• Work closely with Product Operations and relevant project leads to understand key product and business milestones.
• Identify creative risks or challenges early and develop solutions proactively.
• Ensure creative projects are delivered on time and to the required standard.
• Continually evolve the team's processes and ways of working to improve the quality and efficiency of creative output.

Brand & Creative Standards

• Own and evolve the visual standards for Soho Home.
• Ensure consistency across photography, campaigns, digital, editorial and other customer-facing creative.
• Develop clear creative principles and guidance for internal teams and external partners.
• Protect the integrity of the Soho Home brand whilst allowing the creative expression to evolve.
• Ensure all external creative partners understand and deliver against the Soho Home creative vision.
• Continually benchmark the brand against leading creative, fashion, interiors, hospitality and cultural brands.

Cross-Functional Collaboration

• Partner with Marketing, Product, NPD and Commercial teams to understand business priorities and translate them into strong creative output.
• Build strong relationships with external agencies, photographers, stylists, artists, production companies and other creative partners.
• Present creative concepts and recommendations confidently to senior leadership and stakeholders.
• What We're Looking For..
• Significant experience as a Creative Director or senior creative leader within luxury, interiors, fashion, hospitality, lifestyle or a related creative environment.
• A highly developed and distinctive creative point of view.
• Proven experience leading multidisciplinary creative teams.
• Strong experience across photography, art direction, campaigns and visual storytelling.
• An exceptional eye for composition, styling, detail and visual narrative.
• Strong understanding of how to build and evolve a distinctive brand world.
• Proven experience commissioning and directing photographers, stylists, artists and other creative talent.
• Experience developing creative campaigns from initial concept through to execution.
• Strong understanding of luxury, interiors, fashion, hospitality, culture and contemporary visual communication.
• Excellent presentation and communication skills, with the ability to articulate creative ideas clearly and inspire others.
• Strong leadership skills, with the ability to give clear direction whilst empowering creative talent.
• Highly collaborative, commercially aware and comfortable working with senior leadership.
• Excellent organisational skills and the ability to manage multiple creative projects and competing priorities.
• A strong network of creative talent and a genuine curiosity for emerging photographers, artists, designers, cultural movements and new visual languages.
• The ability to balance creative ambition with commercial requirements, deadlines and practical delivery.

Benefits…

Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.

Annual Every House Membership

50% off Food & Drink, 7 days a week

Staff Room Rates

Private Health and Dental Care

Weekly Pay

Life Assurance

Up to 50% Staff Discount on Cowshed & Soho Home

In Office Dog Policy on Fridays

Season Ticket Loan

Christmas Office Closure

In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.

Free Counselling Sessions

• Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.
• Continuous training to develop yourself personally and professionally
• Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more
• Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to