Director, Audience Development & Marketing Strategy (12 Months FTC)

• The Orchard are looking for a highly motivated, forward thinking, Audience Development & Marketing Strategy Director to join us on a 12 Month parental leave cover.
• You will be responsible for finding unique ways to grow audience data and drive engagement by running effective CRM strategies and engaging fanbases to drive sales and revenue for new releases and catalogue titles across our client roster.
• As this a senior role you will be expected to be a strategic thinker in the marketing space and help execute marketing campaigns at a high level across the team.
• As a team we meet in the London office from Monday–Thursday. People may choose to work remotely on Fridays.

What you'll do

Work closely with our Marketing Strategists to help lead the day-to-day development and execution of strategies that grow artists’ first-party fan audiences across email & SMS

Serve as the main point of contact for CRM and audience development in the UK office encouraging best practices with The Orchard’s internal and 3rd party tools

Develop scalable acquisition frameworks & benchmarks that can be adapted across artists, genres, & campaign types.

Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.

Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.

Be on hand to help the Marketing Strategists with executing creative and innovative marketing campaigns. You will also be working closely with the Paid Media team to deploy digital advertising campaigns across the main platforms Meta, TikTok, Google, Snapchat and Spotify and more

Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts. Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world. Foster fan community relationships to amplify campaign reach and effectiveness

Be proactive in identifying challenges and providing solutions to keep release campaigns on track. Demonstrate flexibility and a balance of supporting label needs. Be nimble as priorities arise outside of process, be able to move with importance as well as vision

Who you are

• Minimum of 5 years of audience development, digital marketing, fan acquisition, growth marketing or related experience in the music industry or a similar field.
• Proven track record of successful campaign development, audience growth and execution.
• Passionate about the music business and have a desire to build a career in the industry.
• In-depth understanding of social media platforms and the current platform trends and updates required
• An understanding of digital service provider platforms and how they can be used in digital marketing campaigns to elevate music consumption and discovery
• A strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics.
• Basic Photoshop, HTML and video editing software experience is preferred
• Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external clients
• Familiarity with Google Suite and project management software a plus
• Strong project management skills and the ability to handle multiple campaigns simultaneously. A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines.

What we give you

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.