Digital Marketing Specialist

• StyleCraft is a locally owned family of companies with the mission to Create Communities that Inspire People to Live Up. We are looking for an enthusiastic Digital Marketing Specialist to join our team.
• Under the general direction of the Director of Corporate Marketing and Brand Management, the Digital Marketing Specialist:
• Leads, manages, and holds his/herself accountable
• Adheres to and increases awareness of the StyleCraftbrand
• Maximizes traffic to StyleCraft'swebsite and communities
• Creates and manages online marketing campaigns

GOALS & OBJECTIVES

• Manage the brand of StyleCraft Homes and ensure strict adherence to the brand in all internal and external communications.
• Contribute to the implementation of marketing strategies
• Support the marketing team and manager in overseeing the department's operations
• Provide branding resources and training materials to employees and external vendors as needed
• Strategically plan marketing activities to maximize traffic to StyleCraft's website and communities utilizing available resources.
• Develop and oversee the production of marketing campaigns and materials across all platforms.
• Create content by developing content ideas, write and publish content, and create visual content.
• Initiate and manage the completion of complex quarterly projects (as outlined under "Special Projects") by collaborating with upper management, other departments, and vendors.
• Work alongside the Marketing Coordinator to strategically develop quarterly marketing calendars to plan out email, direct mail, and ad campaigns for each community, as well as company-wide branding efforts.
• Maintain compliance with the established budget marketing budget
• Work with marketing vendors and set expectations for quality work, timelines, and budgets.
• Measure performance of marketing activities using reporting tools and communicate results in a timely manner.
• Report on results of each campaign to VP of Homes monthly
• Oversee paid advertising campaigns on Google, Facebook, Zillow, and other outlets
• Use SEO and other tools to improve the performance of paid advertising campaigns
• Work with our 3rd Party vendors to maximize search and awareness of StyleCraft Homes
• Manage social media strategy for Facebook, Twitter, Instagram, and the blog.
• Pilot new social media programs when applicable.
• Educate the Sales team on social media best practices for community pages regularly.
• Plan advertising and promotional campaigns along with brand awareness on all social media platforms
• Engage with the online community
• Manage various events across communities.
• Work with the Director of Sales on community launch events and events that promote the StyleCraft brand.
• Oversee home photography and videography shoots or other media production on-site with vendors.
• Collaborate with Sales Team to determine events that will drive traffic to communities.
• Attend all events to verify success and help raise brand awareness
• Participate in ongoing PR/ outreach activities to promote StyleCraft
• Oversee creation and delivery of press releases and pitches to local media outlets.
• Participate in local organization and networking groups to communicate and expand the brand of StyleCraft Homes.
• Further the reputation of StyleCraft through sponsorships, such as Richmond Association of Realtors.

Conduct Market Research

• Work directly with the Director of Sales to do market research for upcoming communities and identifying our Unique Selling Proposition and determine what marketing campaigns will be most effective.
• Visit and/or meet on-site at various communities for quality control purposes and to obtain feedback / insights from the sales team.
• Work with Director of Sales and the Sales team to schedule intensive community review meetings (Marketing Audits) each month.
• Reviews a minimum of 1 community per month
• Present current marketing initiatives and ideas on how to generate more traffic

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor's degree and 3+ years experience in Marketing, Communications, Advertising, PR or related field.
• Ability to manage multiple projects at once
• Strong verbal and written communication skills
• Exceptional skills in organization, detail and planning
• Strong computer and Microsoft Office proficiency
• Willingness to learn and use software to manage/improve operations
• Professional, friendly, collaborative, and drive to be successful

COMPANY BENEFITS

In addition to a great team atmosphere and career development, StyleCraft Homes offers full-time employees an extensive benefits package, including:

Competitive Compensation

Health Insurance - Medical/Dental/Vision/Prescription Drug Coverage

401(k)

Flexible Spending Accounts

Disability Insurance

Life Insurance

PTO & Paid Company Holidays

Employee Home Purchase Program