Director, GTR CoE (Location: Singapore or London, UK)

• What makes this a great opportunity?
• The Commercial Excellence & Revenue Growth Management Director is a key member of the GTR Leadership Team, responsible for accelerating profitable and sustainable growth through stronger commercial choices and execution.
• Note - this role can be located in Singapore or London, UK.

Role Responsibilities

Revenue Growth Management & Profitability. - Lead the GTR RGM agenda across pricing, promotion, trade investment, portfolio and mix. - Develop pricing architecture and ensure effective implementation across markets and operators. - Identify opportunities for value growth, premiumization, mix improvement and margin expansion. - Strengthen G2N and customer/channel economics and ensure commercial investments deliver appropriate ROI. - Track RGM impact and translate opportunities into measurable P&L results.

Commercial Strategy & Customer Excellence. - Contribute to GTR strategy through market, channel, category, consumer and operator insights. - Lead RTM and customer/channel prioritization. - Strengthen category management, JBP and strategic partnerships with key operators. - Identify and scale best practices across GTR.

Commercial Performance & Data. - Own the GTR commercial performance framework and establish a single, trusted view of performance. - Drive visibility of sell-in, sell-out, inventory, pricing, mix, share, trade investment and profitability. - Lead the DFO/retailer data roadmap and establish common KPIs and definitions.

Commercial Planning & Governance. - Lead the commercial planning and forecasting cycle with Finance and markets. - Strengthen alignment between commercial planning, demand, supply and S&OP/IBP. - Establish governance for pricing, trade terms, promotional investment and customer activities. - Embed pre- and post-evaluation and clear accountability for commercial performance.

Commercial Excellence & Transformation. - Define and drive the GTR Commercial Excellence roadmap across processes, data, tools and technology. - Build scalable solutions that improve commercial visibility, forecast accuracy and productivity. - Strengthen sales excellence and standardize effective ways of working across markets. - Partner with global Commercial Excellence teams to adapt and embed relevant frameworks in GTR. - Lead change and adoption to ensure measurable business impact.

Retail Excellence. - Develop and lead strategy for Retail Excellence in the GTR. - Drive a global consistency in the execution of commercial objectives and priorities, and a luxury/premium experience for shoppers across key airports globally. - Develop the Retail Excellence Framework and capability development in the business. - Enhance the existing Brand Ambassador Excellence programme to drive performance-based culture and drive consistency in shopper experience.

Leadership & Capability. - Act as a strategic partner to the MD GTR and GTR Leadership Team. - Build RGM and Commercial Excellence capabilities across the organization. - Lead, coach and develop the Commercial Excellence/RGM team. - Influence across functions and markets, creating clarity, alignment and accountability. - Foster a data-driven, commercially accountable, consumer- and customer-centric culture.

15+ years' experience in RGM, Commercial Excellence, Commercial Strategy, Sales, Finance or related commercial leadership roles.

Experience in FMCG, spirits/beverages, luxury or Global Travel Retail strongly preferred.

Proven track record of driving profitable growth and commercial transformation across markets and channels.

Strong experience in pricing, promotion, portfolio, mix, trade investment and/or customer economics.

Strong commercial, financial and analytical acumen with clear P&L orientation.

Experience with commercial planning, performance management, data and BI tools.

Strong understanding of customer and channel economics; DFO/GTR experience is highly desirable.

Exceptional stakeholder management and influencing skills.

Strategic thinker who is equally comfortable with data, strategy and execution.

Strong change leadership, communication and people-development skills.

Comfortable operating in ambiguity and building structure where needed.