Creative Strategist - Script (Performance Marketing) - SuperKalam (Bangalore)

• Location: Bangalore (in-office)
• Type: Full-time (preferred) | Open to exceptional interns / freshers
• Team: Growth / Marketing
• Start date: ASAP

About SuperKalam

SuperKalam is a YC-backed EdTech startup building an AI-first personal mentor for students. We started with UPSC, and we’re now expanding fast into K-12. Our focus is simple: help students learn better with clear guidance, daily discipline, and strong outcomes, with AI.

What this role is

We’re hiring a Creative Strategist who will own the end-to-end process of performance marketing creatives — from finding real user problems to turning them into high-converting ad scripts, and getting those scripts produced with creators + editors.

This is not a “just write scripts” role. This is a hook + execution role.

Key responsibilities

• User research → hooks

• Call students/users regularly (this is core to the job)
• Understand: their pain, motivation, objections, and what “success” looks like for them
• Convert insights into clear “hooks” (the one sharp reason someone should care)
• Maintain a running “Hook Library” with proof points, examples, angles, and winning patterns

• Scripts → ad creatives

• Write practical, performance-first scripts for short video ads (15s–60s)
• Create multiple variants per hook (different openers, tones, formats, CTAs)
• Work closely with the team to prioritize what to test weekly (high volume, fast iteration)

• Production execution

• Coordinate with creators and video editors to get creatives produced
• Hire / onboard creators when needed (part of the job)
• Ensure speed + quality: clear briefs, fast feedback loops, zero micromanagement needed

• Growth experiments (bonus scope)

• Partner with influencers / creators when it makes sense
• Support other growth initiatives: partnerships, distribution experiments, new funnels
• Help the team scale what works across UPSC + K-12

What we’re looking for

Must-have

• Based in Bangalore
• Strong ownership mindset: you move work forward without waiting for instructions
• Comfortable talking to users/students on calls daily
• Strong communication + writing skills (simple, direct, no fluff)
• Bias for action + high accountability (you treat outcomes as your responsibility)

Preferred

• Experience in a B2C startup (content / growth / performance marketing / creative strategy)
• You’ve worked with Meta/Google ad creatives or understand what makes ads convert
• You understand “hook → script → production → iteration” workflow
• Freshers / interns
• Freshers & interns can apply if you are highly proactive, sharp with communication, and can show proof of work (scripts, content, experiments, side projects, reels, anything real).
• What success looks like (in 21-30 days)
• You’re running a steady engine of user calls → hooks → scripts → produced creatives
• Clear weekly output: consistent creative volume + learning loop
• You start building repeatable “winning angles” for UPSC and K-12
• Creators/editors work smoothly with your briefs and feedback

Why join

• High ownership, high learning, real outcomes
• Work directly on the growth engine of a YC-backed company
• Chance to build a creative machine from scratch

How to apply

Send

Fill THIS FORM (IMPORTANT)

• If you are looking out urgently and feels you fit the role exactly - mail me at vimal (at) superkalam (dot) com with some proof of work.
• Mail Subject you can keep - (Content Strategist - Reaching out)
• Don’t reach out if you haven’t spend atleast an hour on SuperKalam product / research
• (If you don’t have samples, create them — we value action.)

⭐ Important

Please apply only if

You have written scripts before

• You can share actual examples of your work
• You enjoy performance marketing and consumer psychology
• You are comfortable with feedback, testing, and iteration
• We are looking for people who want to build winning ads consistently - not just write fancy lines. All the best! ♥️