Location: Goleta
We are so glad you are interested in joining Sutter Health!
Organization
SHSO-Sutter Health System Office-Valley
Position Overview
In coordination with the leadership for the assigned communications area, contribute to, develop and support innovative communication plans, strategies, and messaging that engage audiences in novel and compelling ways that inspire, influence and inform. Takes a proactive research and Lean-based approach to developing and implementing multi-audience and multi-stakeholder, internal and external communications plans and providing tactical execution for assigned focus area(s) that build awareness, understanding and commitment to Sutter Health.
Support the development and implementation of communication strategies and plans that advance Sutter Health's culture, explain key focus area initiatives, and foster an understanding of business strategies.
Manage and support portions of innovative and integrated campaigns and/or activities and events employing a variety of channels and vehicles and cultivating a unified corporate identity through illustrative graphics, engaging photos, inspirational videos, and effective messaging. Cultivate a unified corporate identity through illustrative graphics, classic typography, engaging photos, inspirational videos and on-point messaging.
Ensure the consistent and appropriate use of Sutter Health’s brand assets. As a key member of communications, provide analytical support and guidance to multifunctional teams across assigned focus area and business initiatives to drive communication results that build awareness of Sutter Health’s advantages and differentiators, while protecting and enhancing Sutter Health’s brand and reputation. This includes proactively identifying, addressing, and mitigating issues.
Oversees contract communication professionals to ensure aligned communications around strategic priorities. Continually evaluates communications plans and collateral to ensure the effectiveness of the content and distribution methods.
Potential Focus Areas
§Executive Communications/Thought Leadership
§Issues Management/Reputation Management/Corporate Affairs
§Media Relations/External Communications
§Enterprise & Systemwide Communications
Job Description
These Principal Accountabilities, Requirements and Qualifications are not exhaustive, but are merely the most descriptive of the current job. Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, staff changes, workload, or technical development).
Communications Planning and Implementation
Use personal initiative, creativity, strong judgment, constituent research and strong constituent relationships to support communications for designated audiences
Conceptualize, develop and implement portions of communications campaigns in support of organizational strategy
Encourage and cultivate focus-area news and stories to share with, and inspire system-wide audiences through, strong relationships with subject matter experts
Develop and integrate messaging into broader Sutter Health communications and marketing strategies
Collaborate with department staff to ensure communications deliverables meet time, cost, quality and strategic standards, as well as adherence to key performance indicators and brand standards
Encourage and develop efficient work and tracking processes
In collaboration with other marketing and communications leaders, advance and undertake research/audit initiatives that inform and assess effectiveness of proposed and existing communications strategies or channels, employee perceptions or communications preferences, etc.
Keep assigned focus area leader of key communications activities and their value
Interpret and enforce compliance with the latest AP Stylebook, as well as Sutter Health publications style and brand style guides
Adhere to strategic communications plans, and meet associated deadlines and delivery dates
Create and maintain a library/repository of communications material about the targeted focus area
Partner with Sutter Health Communications colleagues on the planning and implementation of initiatives that advance and support Sutter Health’s mission, strategic vision and plan
Job description provided by Sutter Health.
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