Community Manager

Role Overview & Mission

As our Community Manager, your mission is to keep Cornett and our client brands responsive, relevant, and relentlessly creative across social platforms. You serve as the front-line voice and cultural radar-translating internet subcultures, fan sentiment, and real-time platform behaviors into witty, human interactions and actionable creative insights.

KEY RESPONSIBILITIES

Community Engagement & Management

• Craft clever, short-form, on-brand replies to comments, DMs, mentions, and tags across TikTok, Instagram, Facebook, Threads and X. Ensure brand interactions feel genuine, never corporate.
• Monitor live sentiment and fl ag sensitive or potential crisis comments early to the Senior Social Strategist to maintain brand safety.
• Own the community management sections of core brand playbooks, infusing real-world fan behaviors into guidelines.

Cultural Radar & Reactive Ideation

• Flag emerging viral memes, trending formats, platform feature shifts, and audio loops daily.
• Evaluate real-time trends against the Cornett Opportunity Matrix to pitch fast, strategic reactive content.
• Partner with Senior Social Strategists, Copywriters, and the Content Studio to turn cultural moments into high-impact content series and campaign ideas.

Execution & Content Logistics

• Build out monthly community management response slides (complete with reply options) for client review decks.
• Manage scheduling platforms, track incoming creative assets, and execute live posting accurately across client accounts.
• Spot organic brand advocates in the wild, assist with posting logistics (such as collab tags), and monitor engagement on live influencer posts.

Reporting & Performance Tracking

• Maintain and update master performance trackers monthly with baseline organic metrics.
• Support Senior Social Strategists by pulling raw engagement data and audience sentiment for weekly snapshots, LTO/campaign reports, and

quarterly deep-dives.

COMPETENCIES & REQUIREMENTS

• 3+ years managing social communities for brands, agencies, or publishers with a proven track record of community-led growth.
• Deeply embedded in TikTok, meme culture, internet language, and niche online subcultures; naturally spots trends before they go mainstream.
• Exceptional, fast-paced copywriting skills tailored specifically for witty comment replies, community banter, and visual trend pitches.
• Proficient in Google Slides to build visual brainstorm decks and response templates quickly and cleanly.
• Experience with social scheduling and listening platforms.
• Highly organized, proactive, and comfortable jumping directly into fast-moving comment sections across multiple client accounts while hitting

deadlines.