Digital Marketing Strategist

BASIC JOB SUMMARY

The Digital Marketing Strategist supports TEC’s growth strategy by developing, executing, analyzing, and optimizing marketing across the full digital ecosystem. This role connects paid media, audiences, web, email, automation, and the online ordering journey to identify performance trends, funnel drop-off, and opportunities to improve customer acquisition. The Digital Marketing Strategist analyzes data and executes campaigns, turning insights into action through campaign optimization, testing, audience strategy, advertising copy, and customer journey improvements.

ESSENTIAL JOB FUNCTIONS

The essential job functions and duties described below may not be the only requirements of the position. It may be necessary to follow other instructions or perform other related duties required by the company.

Builds, launches, manages, and optimizes paid advertising campaigns across platforms including Google Ads and Meta Ads, with the ability to learn and support additional digital channels as TEC’s strategy evolves

Writes and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints using established TEC brand language, product information, and messaging standards

Analyzes campaign performance, targeting, budgets, creative, landing pages, and conversion paths and takes initiative to make or recommend changes based on findings

Evaluates the full digital conversion funnel to identify customer drop-off and opportunities for improvement, developing structured tests across audiences, creative, copy, offers, landing pages, and campaign structure to improve performance

Develops and evaluates audience strategies using first-party data, platform audiences, website behavior, and customer segmentation, identifying opportunities for remarketing, lead nurturing, automation, and lifecycle communications

Partners with the Integrated Marketing Designer to develop and test creative based on campaign objectives, audience insights, and performance data

Monitors key performance indicators including traffic, engagement, leads, conversion rates, orders, cost per lead, cost per acquisition, and other customer acquisition metrics

Supports accurate conversion tracking, attribution, UTM structures, and campaign measurement, partnering with internal and external resources to identify and troubleshoot data and tracking gaps

Maintains current knowledge of digital advertising, analytics, privacy, attribution, automation, AI, and other changes impacting digital marketing strategy

OTHER JOB FUNCTIONS

• Supports new market launches, customer acquisition campaigns, promotions, and other strategic marketing initiatives
• Conducts competitive and digital marketing research to identify opportunities and emerging trends
• Performs campaign quality assurance across links, tracking, audiences, landing pages, conversion events, and digital customer journeys
• Documents campaign tests, findings, and optimization decisions to build institutional knowledge and improve future performance.
• Other duties as assigned and relevant to the position

Requirements

Job Qualifications

Education/Experience – Bachelor’s degree in marketing, communications, or related field preferred. Equivalent professional experience may be considered. Three (3) years of experience in digital marketing, communications, or campaign coordination is preferred.

Knowledge/Skills/Abilities – Requires strong writing, editing, and proofreading skills with the ability to adapt messaging across multiple platforms and audiences. Familiarity with digital marketing platforms such as Google Ads, Meta Ads, and marketing automation systems such as HubSpot is preferred. Must demonstrate strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fast-paced environment.

Requires the ability to communicate effectively across departments and work independently with minimal supervision. Problem-solving is essential and must be curious, proactive, and eager to learn as TEC’s business, digital platforms, AI, and customer behavior continue to evolve

Summary

TEC is a communications company with a vision of connecting customers to the world and strengthening the communities we serve. As a family owned and operated business, we value your success and personal growth within the company. We strive to strengthen employees, build customer relationships, expand our fiber network, and increase profitability so that we can reinvest in our employees, company, and communities that we serve. As a Digital Marketing Strategist, you’ll join an elite team that is connecting rural Americans with dedicated fiber broadband services.

With over 100 years in business, TEC is an established innovative communications leader. In the early to mid-1900s, TEC connected countless people to the telephone for the first time. And today, we are accelerating access to high-quality, reliable internet solutions for communities that need it most. With offices in Mississippi, Alabama, Tennessee, and Louisiana, we are playing a major role in the largest internet infrastructure buildout in the history of our country, and you can be a part of this exciting time.

TEC provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, gender, age, sexual orientation, gender identity, or disability, or any other category protected by applicable Federal, State, or local laws, except where age and gender are essential bona fide occupational requirements, or where disability is a bona fide occupational disqualification.

Furthermore, Equal Employment Opportunity will be provided for qualified disabled veterans and veterans of the Vietnam Era as well as other protected veterans. TEC is committed to the idea that all employees must be treated with dignity and respect. Each and every employee is expected to help maintain a nondiscriminatory workplace.