Regional Product Specialist (TIS)

Location: Singapore - TAPHQ

About the Company

As a global medical device company originating from Japan, we pursue reliable quality and technology to contribute to healthcare in more than 160 countries and regions around the globe. We promise to walk alongside healthcare professionals to continue to make great contribution to society, now and into the future.

Summary of the Role

As Regional Product Specialist, you support the management and growth of the Product Portfolio (Interventional Oncologyand Peripheral) within Terumo Interventional Systems Asia Pacific, working closely with the Regional Product Manager.

Key Functions / Responsibilities

• Overall,as Product Specialist

Support and coordinate marketing efforts across multiple marketing campaignsfor a diverse portfolio of TIS products within the region, ensuring effective promotion and brand consistency.

Work closely withRegional Product Manager,Associate MarketingDirector,Commercial Directorand countriescommercialteam to develop,implementand execute short termand long-range business and marketing planto meet business results.

Support the development and execution ofgo-to-marketproduct marketing strategy and initiativesincluding new product launchesto drive business goals, aligning toGlobal, TAP andTAP-TISstrategy and directions.

Support and align onmessaging and positioning of products or solutionsofferto customers.Collaborate withcountriesteamsand regional cross-functional teams to execute integrated marketing initiatives, includingdigital,socialand traditional channelsto ensure that the overall marketing strategy aligns with the company’s goals andobjectives.

Analysemarket data and customer insights tosupportidentificationand targeting key customer segments

Monitor andoptimizecampaign performance, adjusting strategies to meet overarching marketing goals.

Engagewith key markets, focuson customer segmentations (clinical, operations and economic),linking to buying and sales process,market dynamics,toenhance marketing reach and impact, supporting purpose ofdefend and/or acceleratebusinessgrowth

Support the development and execution ofcustomer loyalty programs that will help in strengthening brand loyaltyand maximizing brand valueamong existingcustomers andimprove brand value with new and competition users.

• Downstream Marketing(70%)

Downstreamactivitiesincludingmarketing programs and activities,marketing collateral, education tools and materialdeveloped by Product Marketing Team,supportthe commercial teams’ needs, includingdesign ofevidencerequiredandcollections(data, testimonies, statements, etc).

Facilitateandsupportinrelationshipsmanagementwith potential KOLs & KOLs, and cross-country collaborations among KOLs on academic / scientific initiatives.

Support and coordinateinternal marketing communications including newsletterstoboost confidence, share best practices,celebratesuccesses and abreastcommercial teams with latest product materials, trends,and competition news.

Proactively understandthelearning needs of commercial teams including distributors.

Support the planning and trackingofthe annual marketing budget

• Upstream Marketing(30%)

• Develop in-depth knowledge key healthcare trends with focus on customer needs, therapy progress,new technologiesand competitor’s activity
• Track competition activity andprovide inputs andfeedbackin regular report outto Global TIS Product & Marketing team
• Provide insights and representTAPregion customers and countries on their needs withsupporting facts and evidence to Global TIS Product & Marketing teams.
• Facilitates market research / VOCs to assess the customer needs, key trends, current portfolio gaps,market potential, price / value offerings etc.
• Collaborate with Global marketing organization to explore and launch new products.

• Business Intelligence and Analytics

Proactively learn and understandcompetitivelandscape, market trends and dynamics,analyse market versus business performance,andsupportthe Product Marketing team todevelop andimplement action strategiesand counterstrategies.

Oversee reporting and analytics updates to ensure timeliness, provide insightsto countries,and work closely with countrieson defend and/or growth strategy

Measurethe effectiveness of marketing campaignsbyautomation data analysis on campaign performance and adjusting strategies accordingly tooptimizeresults

• Growth Mindset

• Ambassadoras change agent to shift from device / productselling to solutions– disease based and health economic approach
• Proactively offer creative thinking, ideas, and solutions while keeping up to speed on industry innovations, trends, and best practices across functional areas, toincrease short-term and grow the long-termbusiness.
• Benchmarking with best-in-class industry toidentifyimprovement areas

• Others

• Facilitate and supportin annual TAP-TIS Kick-off meetingandall otherTAP-TIS initiativesincludingbeing the Project manager for select strategic projects
• Support and influence in the annual budget planning, forecasting and S&OP management process from the TAP Business Unit side
• Cross functional engagement and alignment of strategies and plans with other internal functions including Regulatory Affairs, Legal, Finance, Supply Chain, IT, Medical Affairs, etc.

Education & Experience

• Bachelor’s Degree in sciencerelated field / nursing or medical related / business administration/ Marketing
• 3 – 5 years of experience as ProductMarketing, ProductManagementor related commercial rolesin Medical Device Industry
• Must have experience inInterventionalOncologyor/and Peripheral Intervention experience
• Regional exposurewould be an advantage
• Strong strategic thinking andmarketing acumen
• Strong in market research andanalysis skills
• Ability to work collaboratively acrossdifferent levelsand in multicultural work environment
• Leadership and people management skill to foster relationship and influence outcomes
• Excellentcommunication andpresentation skills to communicatevalue andresultsto all customer segments, and internal stakeholders.
• Be creativeinproblem solvingand innovative in marketing ideasto stand outamong crowded market.

Note to External Recruitment Agencies

Terumo does not recognize candidate submissions from any recruitment agencies and will not be responsible for payment of any recruitment fees due to the hiring of candidates whose resumes were submitted to Terumo employees or offices without the recruiting team's acknowledgement.