Online Demand Generation Manager/Specialist

Plan and execute online Demand Generation strategies, integrating digital marketing campaign, content planning, KOL partnerships, and media/brand activities to increase brand awareness, generate leads, and improve conversion. This role requires online strategic planning, strong cross-functional communication skills, project execution, and vendor/KOL management capabilities. (Please note this role is an individual contributor role.)

• Plan and execute Online Demand Generation strategies and annual/quarterly plans aligned with business goals to drive leads, conversion, and ROI
• Lead digital marketing and integrated marketing communications projects across paid, owned, and earned media
• Own digital content strategy and copywriting creation or review; communicate with HQ and APAC markets to ensure message consistency and localized, conversion-oriented content
• Manage influencer partnerships: new influencer development, outreach , optimize collaboration and develop long-term partnership strategies
• Support media activities: media relations and risk management, online event visibility, and brand communications
• Manage media agencies and related vendors (Retail / Content Production), including briefs, budget, timeline, deliverable quality, and performance review
• Own and optimize Tesla Taiwan official platforms, including official website data analysis and performance reporting
• Plan and coordinate Online-to-Offline (O2O) activities and related digital exposure to connect online traffic with offline store traffic and events
• Communicate and collaborate across countries and functions; independently drive complex projects
• Track KPIs (e.g., reach, engagement, leads, CPL, conversion rate, brand awareness), regularly provide insights and optimization recommendations, and improve budget efficiency
• Minimum 5+ years of experience in digital marketing, Demand Generation, content marketing, or integrated marketing; strategic planning and project ownership experience preferred
• Bachelor’s or Master’s degree in Business Administration, Marketing, Communication, or a related field, with proven results
• Fluent in Mandarin and English, with strong bilingual copywriting ability
• Agency management experience required; O2O event coordination experience preferred
• Passionate about using AI tools and creative content development
• Strong strategic thinking and analytical skills; able to efficiently and independently handle cross-functional and cross-market issues, and collaborate with teams across countries
• Highly organized with strong project execution skills; able to manage multiple projects while meeting deadlines
• Result-driven, hands-on, and positive; able to drive outcomes in a fast-paced, high-pressure, deadline-oriented environment
• Strong negotiation skills with asset/budget management experience; strong in strategic planning and execution
• Proficient in MS Office and iOS; Photoshop, Illustrator, and Figma experience preferred
• Valid driver’s license with car driving experience Benefits In addition to a competitive compensation package, Tesla Taiwan is pleased to offer the following benefits for employees: Employee Stock Purchase Plan (ESPP) Comprehensive Medical Coverage Access to Global Employee Assistance Program (EAP) and Wellbeing Resources Employee Vehicle Purchase Program Employee Welfare Committee Employee Merchandise Discounts Celebratory Gifts for Special Occasions Employee Referral Program The Company reserves the right to make changes to the Total Rewards benefits without prior notification/approval from the employees, and such benefits may also be subject to terms and conditions determined by the Company 福利 除了具有競爭力的薪酬方案外，Tesla台灣為員工提供以下福利： 員工認股計劃（ESPP) 團體醫療保險 全球員工協助方案 (EAP) 和協助資源 員工購車計劃 職工福利委員會 Eshop精品員工優惠 特殊場合的慶祝禮物 員工推薦計劃 本公司保留更改福利項目的權利。