Product Marketing Specialist

Location: Amersfoort CDI

Location: Amersfoort CDI, Netherlands

Position Summary

• Support the development and execution of the marketing mix for the IAM Devices portfolio throughout its lifecycle, in support of the
• Product Line’s business ambitions and objectives. Working closely with the Product Marketing Manager, contribute to product launches,
• marketing content and sales enablement to drive awareness and adoption.
• Essential Functions / Key Areas of Responsibility
• Contribute to product launches and go-to-market activities for IAM Devices.
• Develop and maintain product briefs, brochures, web content, presentations and campaign assets.
• Translate technical features into clear customer benefits and compelling marketing messages.
• Create sales enablement materials, including sales guides, cheat sheets and training content.
• Coordinate with Product Management, Sales and Marketing to ensure content accuracy and consistent messaging.
• Support campaign execution and monitor relevant marketing indicators.
• Minimum Requirements: Skills, Experience, Education, Technical/Specialized Knowledge, Certifications, Language
• Bachelor’s degree in Marketing, Business, Communications, Engineering or a relevant discipline.
• Three or more years of relevant marketing experience in a B2B technology environment.
• Experience developing product-related content and translating technical concepts into clear communications.
• Strong writing, coordination and organizational skills.
• Ability to work effectively across international teams and manage competing deadlines.

Preferred Qualifications

• Experience in product marketing, cybersecurity or identity and access management.
• Familiarity with hardware authenticators and FIDO authentication.
• Experience supporting product launches, integrated campaigns and sales enablement.
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