Global Brand & Product Marketing Director

POSITION SUMMARY

As Global Marketing Director for Lab Series, you will play a pivotal role in shaping the brand's future by developing a compelling and differentiated global brand platform and translating it into a powerful product innovation and marketing strategy.

You will lead the definition of Lab Series' unique positioning in men's skincare, leveraging advanced skincare science, dermatological expertise and a deep understanding of men's evolving needs.

Combining strategic vision, creative excellence and business acumen, you will drive brand transformation, product innovation and portfolio optimization to accelerate global growth, with a particular focus on China and North America.

POSITION RESPONSIBILITIES

• Global Brand Strategy & Brand Platform Development

• Lead the creation of a comprehensive global brand platform, defining Lab Series' purpose, vision, positioning, brand personality, consumer promise and unique Reasons to Believe.
• Build a distinctive brand territory rooted in advanced skincare science, dermatological expertise and men-specific innovation.
• Develop a compelling brand narrative, messaging hierarchy, tone of voice and communication pillars to strengthen differentiation and consumer relevance.
• Define brand architecture and strategic guidelines to ensure consistent expression across product franchises, campaigns and consumer touchpoints.
• Partner with Consumer Marketing, Creative and regional teams to translate the brand platform into impactful consumer-facing communications.

• Product Innovation & Portfolio Strategy

• Define and drive the global product innovation strategy and multi-year pipeline, aligned with brand positioning, consumer needs and business growth priorities.
• Identify market white spaces and innovation opportunities through consumer insights, competitive intelligence and emerging skincare trends.
• Lead the development of breakthrough product concepts, compelling positioning and science-led product storytelling.
• Optimize portfolio architecture, hero franchises and SKU productivity to maximize recruitment, growth and profitability.
• Partner with R&D, Finance and regional teams to ensure innovation excellence, commercial viability and timely execution.

• Global Marketing Strategy & Launch Excellence

• Define global marketing strategies for key launches, hero franchises and strategic brand initiatives.
• Develop compelling consumer propositions, product narratives and strategic campaign briefs in partnership with Consumer Marketing and Creative teams.
• Ensure strong alignment between brand positioning, scientific credentials, product benefits and consumer messaging.
• Partner with key markets, particularly China and North America, to maximize local relevance and global consistency.

• Consumer Insights & Business Intelligence

• Develop a deep understanding of men's skincare consumers, their evolving behaviors, unmet needs and purchase drivers.
• Monitor competitive dynamics, skincare technologies and cultural trends to identify opportunities for brand differentiation and growth.
• Leverage consumer research, market data and business analytics to inform strategic recommendations.
• Present brand strategies, innovation opportunities and business recommendations to senior leadership.

• Cross-Functional Leadership

• Act as a strategic partner to Global Brand Leadership in defining long-term brand priorities.
• Lead cross-functional initiatives, ensuring alignment between Marketing, R&D, Creative, Digital and regional stakeholders.
• Manage and develop team members, fostering creativity, strategic thinking and executional excellence.

POSITION REQUIREMENTS

• 8–10+ years of experience in global marketing, brand strategy and product innovation, ideally in premium beauty or skincare.
• Proven experience in brand building, repositioning and development of differentiated brand platforms.
• Strong expertise in skincare innovation, portfolio strategy and product development.
• Exceptional strategic and creative thinking, with strong conceptual development, storytelling and copywriting skills.
• Deep understanding of consumer insights, global beauty trends and competitive dynamics.
• Strong analytical and commercial acumen, with the ability to translate insights into growth opportunities.
• Experience working with international markets, particularly China and North America, is a plus.
• Proven ability to influence senior stakeholders and lead cross-functional teams.
• Entrepreneurial, collaborative and results-driven mindset.
• Excellent communication and presentation skills; fluent English required.