Director of Events & Conferences

At Haskell, you’re not just joining a company—you’re joining a nationally recognized Top Workplace where diverse perspectives and inclusive thinking drive stronger outcomes. Whether you’re starting out, growing your expertise, or leading the way, you’ll find a culture grounded in trust, driven by excellence, and built to support your goals. Here, you’ll have the opportunity, flexibility, and sense of belonging to grow your career your way—while making a real impact.

In this role, you will direct and lead the strategic planning, development and execution of Haskell's events and conferences in support of enterprise growth, business development, brand visibility, client, vendor and team member engagement objectives. You will be responsible for establishing event strategy, overseeing integrated marketing campaigns, managing budgets and resources, measuring return on investment, and ensuring alignment with corporate branding and business priorities.

You will provide leadership to event and marketing professionals, collaborate with senior leaders across the organization, and drive continuous improvement to maximize the effectiveness and business value of conferences, trade shows, client events, internal events and executive experiences.

Job Responsibilities

Event Strategy & Leadership

• Develop and execute the enterprise event strategy aligned with corporate, business unit and business development objectives.
• Establish annual event priorities, budgets, goals and performance metrics.
• Advise leadership on opportunities to leverage events as a strategic business growth channel.
• Evaluate and recommend participation in industry conferences, trade shows, sponsorships and client engagement activities.

Integrated Marketing & Brand Management

• Lead the development of integrated marketing campaigns supporting events across digital, social, web, email, content and public relations channels.
• Ensure consistency of messaging, branding and customer experience across all event-related touchpoints.
• Partner with Brand, Communications and Business Development teams to strengthen market positioning and thought leadership.

Team Leadership & Development

• Lead, mentor and develop event marketing and event management team members
• Establish performance expectations, priorities and professional development plans.
• Foster a culture of collaboration, innovation, accountability and continuous improvement.

Budget & Resource Management

• Develop, manage and optimize annual event marketing and event operations budgets.
• Negotiate contracts and oversee relationships with agencies, venues, production partners, technology providers and other vendors.
• Ensure effective allocation of resources to maximize business value and return on investment.

Business Development & Client Engagement

Partner with business development and operational leaders to identify opportunities for lead generation, relationship development and client engagement through events.

Establish event strategies that support sales pipeline growth, account development and market expansion initiatives.

Performance Measurement & Analytics

• Establish enterprise event performance metrics and reporting standards.
• Analyze event outcomes, pipeline influence, lead generation, attendee engagement and ROI.
• Present recommendations and performance insights to leadership.

Operational Excellence

• Oversee planning and execution of all major events, conferences, client engagement and internal events.
• Establish event governance, standards and best practices across the organization.
• Ensure compliance with brand standards, contractual obligations, safety requirements and corporate policies.

Cross-Functional Leadership

Collaborate with executives, business unit leaders, corporate marketing, communications, business development and external partners to align event investments with company priorities.

Serve as the organization's subject matter expert on event strategy, event technology and experiential marketing trends.

Education & Experience

Bachelor’s degree in Marketing, Communications, English, Journalism, Business Administration, a technical field, or a related discipline required.

Minimum of 15 years of related experience required, with 10 or more years of experience in the Architecture, Engineering, and Construction (AEC) industry preferred.

To Thrive in this Role, You'll Need

• Ability to implement marketing and business development principles
• Solid understanding of AEC industry terminology and procedures
• Leadership experience in a collaborative team environment
• Supervisory experience required
• Advanced analytical, problem-solving, and decision-making skills

Experience with CRM databases

• Excellent written and verbal communication skills, with strong editing capabilities
• Excellent project management skills
• Superior presentation capabilities
• Expertise in Microsoft Office, Adobe Creative Suite (i.e., InDesign)
• Advanced understanding of graphics production
• At Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference.

Environmental Factors and Physical Requirements

While performing the duties of this job, team members may be required to visit alternate locations, and therefore, must have ordinary ambulatory skills sufficient to do so. This position requires the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10 - 50 pounds. Requires good hand-eye coordination, arm, hand, and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The team member is frequently required to sit, reach with hands and arms, talk, and hear.

Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and marginal job functions are subject to modification.

Haskell is a Drug-Free Workplace, and an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender, gender identity or gender expression, sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.