Associate Manager, eCommerce

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

The Associate Manager, eCommerce supports the execution of eCommerce growth initiatives across key accounts, pure play and intermediary partners, with a strong focus on end to end digital shelf optimization. This role helps manage and syndicate eCommerce assets across retailer platforms, ensuring accurate and consistent brand representation. Partnering cross‑functionally, the Associate Manager supports asset localization, performance optimization, and continuous improvement aligned to the broader eCommerce roadmap to drive sales growth

Accountabilities

• Own the development, syndication, accuracy, and ongoing maintenance of eCommerce content and assets across retailers.
• Conduct content audits and proactively identify and resolve PDP health and content quality issues.
• Support e‑commerce execution across Key Accounts, Pure Play, and 3P intermediary platforms.
• Partner with the Global Shopper Marketing team to localize, deploy, and maintain eCommerce assets for U.S. retailers
• Partner cross‑functionally with media team & Key Accounts to support execution of the annual eCommerce programming calendar and related digital activations
• Asist with direct‑to‑consumer strategy and execution via Amazon for MABI Non‑Alc brands

Key Metrics & Financial Targets

Retailer Content Scores

On time delivery of all eCommerce content

E-Commerce Growth

ROI

Own

• Content syndication and digital shelf management.
• Digital merchandising and eCommerce creative execution.
• Retailer content health scorecards and performance reporting.
• Cross-functional project coordination and execution.

Influence

US eCommerce content strategy and optimizations

Development and adaption of global and brand assets for eCommerce retailers

Veto

Content & Assets Not Meeting Needs for US

Critical Stakeholders & Relationships

Key Account Sales/Shopper

Shopper Marketing – Key Accounts & On-Premise

Global Shopper Team

IT

US Brand

Finance & Compliance

Creative Studio

Qualifications, Education, & Experience

Bachelor's Degree & 2-4 years of relevant marketing experience.

Experience with eCommerce content management, Shopper Marketing programming, prior eCommerce and/or Alc/Bev experience is preferred

Skills Needed To Be Successful

Experience with Digital Shelf and Content Syndication platforms

Working knowledge of Salsify and Profitero or similar tools

Experience with eCommerce content & SEO

Strong analytical skills

Compensation

• Compensation offered to prospective Team Members has taken internal equity into consideration and can vary depending on a positions’ location. The final agreed upon wage may vary based on the job-related knowledge, skills, and experience of the individual.
• Competitive annual salary $71,000 - $89,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits

Company matching 401(k) contributions

Paid time off including annual leave, paid sick time and holidays

Extensive opportunities for training, development, and career growth

At Mark Anthony, we exist to Unearth the Extraordinary

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft

We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.

Ambitiously Curious

We stay curious, dreaming big and navigating the unknown with an enduring belief in better.

Made With Humility

We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive

We disrupt the status quo, moving fast to seize opportunities and acting scrappy to stay ahead of industry giants.