Group Director of Strategy

The Social Lights are a band of creative and energetic problem solvers who love nothing more than helping brands and individuals powerfully connect to their consumers, utilizing the power of social media. In other words, our superpower is decoding culture and creating social fandoms. The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers who understand that the most compelling insights can be found in the hidden corners of the Internet.

The Group Strategy Director at TSL is responsible for leading and overseeing the development of identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas. This role is a leader on our strategy team and works closely with cross-disciplinary leads to nurture a culture of collaboration and advance strategy team skill sets to position the agency for growth.

To be successful, this person must be a proven leader with a passion for developing others, be a self-starter, have a curious mind, be skilled in collaborating with creatively-minded individuals, and exhibit an understanding of building social strategies that both answer clients’ business objectives and inspire inventive thinking. This key discipline leader is capable of multi-tiered team leadership, has a point-of-view on brand social strategy, is a master at social channels and the insights that power consumer culture online.