TikTok Shop - Governance Strategy Product Manager

Responsibilities

The Global E-Commerce Governance and Experience (GNE) team helps build a safe and trusted environment for businesses, creators, and communities. We develop policies that support responsible participation, detect and prevent fraud and abuse, and design the support experiences that resolve issues and strengthen trust.

We sit at the center of this e-commerce ecosystem, working closely with business, product, engineering, and legal teams, and applying AI to deliver trust and support at scale. Getting this right means protecting users while giving businesses and creators a platform they can grow on.

You will work on complex problems where user experience, safety, and support quality come together, helping shape safe and trusted interactions across the global e-commerce ecosystem.

• Drive the implementation of compliance strategies across the APAC region for sellers, products, and creators.
• Develop a deep understanding of APAC market regulations, business models, and the external environment, and translate high-level compliance requirements from Legal, Government Relations, and other functions into clear, executable business strategies and product solutions.
• Lead platform risk identification and tiered governance strategy design. Build systematic analytical frameworks and core monitoring metrics to accurately identify key business issues, and design risk detection rules and differentiated governance strategies based on multiple dimensions such as seller behavior, product characteristics, and content signals.
• Own end-to-end delivery of key regional initiatives. Lead highly complex cross-functional projects from problem definition, solution design, and resource coordination to pilot validation, scaled rollout, and post-launch review, ensuring critical issues are identified early, communicated effectively, and resolved in a timely manner.
• Drive cross-team collaboration and alignment. Establish strong working mechanisms with Engineering, Business Operations, Payments, Legal, Government Relations, Public Relations, and other teams, and effectively align stakeholders across different functional backgrounds, regional cultures, and business priorities to drive execution.

Minimum Qualification(s)

• Bachelor's degree or above.
• Solid understanding of e-Commerce business.
• Ability to design risk detection rules and tiered governance solutions based on multi-dimensional signals, with end-to-end ownership from problem definition to strategy execution, and accountability for core business metrics.
• Strong data-driven mindset, with the ability to continuously iterate governance strategies through data mining, user feedback, and business insights, and to work effectively with Algorithm, Engineering, Review/Moderation, and other cross-functional teams to deliver product solutions efficiently.
• Strong analytical judgment backed by data, research, and facts, with sensitivity to market changes.
• Strong learning agility and independent thinking, with the ability to identify key issues in fast-changing emerging markets and proactively drive solutions.

Preferred Qualification(s)

• Experience in strategy product management or strategy operations.
• Experience working in overseas markets.
• Experience with AI or large language model applications.
• Experience in seller, product, or content quality management, or platform strategy.
• Experience in metric design, business analysis, or impact evaluation.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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