Senior UX Researcher, B2B SaaS

Location: Philadelphia, Pennsylvania

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Job Overview

We’re looking for a Senior UX Researcher to be the first dedicated research hire on the T-Ads Programmatic Advertising team. You’ll lead research initiatives, establish scalable research practices, and shape how user insights inform product strategy and design decisions. Working closely with Product Managers, UX Designers, and Engineering, you'll help us build intuitive, powerful tools for our programmatic Digital Out-of-Home (DOOH) marketplace.

Our platforms enable buyers and sellers to plan, buy, manage, and optimize DOOH advertising at scale. You'll investigate complex workflows involving multiple user types, data-rich interfaces, and a blend of automation and human decision-making. Your research will help teams uncover user needs, challenge assumptions, and make evidence-based product decisions.

Job Responsibilities

• Scope, plan, and execute generative and evaluative research, including usability studies, heuristic evaluations, interviews, and surveys, to understand user needs, identify usability issues, and inform product decisions.
• Partner with Product Managers, UX Designers, and Engineering to identify research opportunities, prioritize initiatives, and integrate findings into product development and design decisions.
• Define research objectives and UX success metrics, and balance strategic discovery with tactical validation across complex enterprise workflows.
• Synthesize qualitative and quantitative research, incorporating product analytics and behavioral data where appropriate, to deliver actionable recommendations that influence product strategy and improve user experiences.
• Develop foundational processes for participant recruitment, research repositories, and sharing insights.
• Coordinate with external research partners and vendors as needed to support research initiatives.
• Additional Locations: New York, New York